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Undergraduate Programs
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BBA (Hons) with Major in Marketing and Minor in Mathematics & Data Analytics

1st Year 2nd Year 3rd Year 4th Year
Winter Semester: Sept. – Dec Winter Semester: Sept. – Dec Winter Semester: Sept. – Dec Winter Semester: Sept. – Dec
1. Intro to Micro Econ
2. Mathematics I
3. Statistics I
4. Computing for Business & Economics I
5. Communication Skills
1. Principles of Management
2. Principles of Marketing 
3. SQM 
4. Language, Culture & Society / Intro to English Literature
5. Psychology
6. Financial Accounting I
1. OB & HRM
2. Creative Writing
3. Linear Algebra
4. Intro to Consumer Behavior
5. Services Marketing
6. Financial Mgmt. II
1. Industrial Marketing
2. Operations Management 
3. Strategic Management
4. Research Methods
5. Pakistan Studies
6. Data Analysis & Statistical Methods
Spring Semester: Jan. – May Spring Semester: Jan. – May Spring Semester: Jan. – May Spring Semester: Jan. – May
1. Intro to Macro Econ
2. Mathematics II
3. Statistics II
4. Computing for Business & Economics II
5. Academic Writing
6. Islamic Studies
1. Marketing Management
2. Computing for Business & Economics III
3. Advanced Calculus
4. Sociology 
5. Financial Mgmt I
6. Financial Accounting II
1. Advertising
2. Banking
3. Environmental Management System (EMS)
4. Business Communication
5. Time Series Analysis & Forecasting
6. Business Law
1. Entrepreneurship & SME Management 
2. Export Marketing
3. Supply Chain Mgmt
4. Costing Accounting
5. Research Project
6. Data Mining & Machine Learning
       

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