BBA (Hons) with Major in Marketing and Minors in Media Studies

1st Year	2nd Year	3rd Year	4th Year
Winter Term: Sept. – Dec	Winter Term: Sept. – Dec	Winter Term: Sept. – Dec	Winter Term: Sept. – Dec
1. Intro to Micro Econ 2. Mathematics I 3. Statistics I 4. Computing for Business & Economics I 5. Communication Skills	1. Principles of Management 2. Principles of Marketing 3. Visual Communication 4. Language, Culture & Society / Intro to English Literature 5. Psychology 6. Financial Accounting I	1. OB & HRM 2. Creative Writing 3. Video Production /Print, Radio & Television Media 4. Intro to Consumer Behavior 5. Services Marketing 6. Financial Mgmt II	1. Industrial Marketing 2. Introduction to Decision Analysis 3. Entrepreneurship & SME Management 4. Research Methods 5. Pakistan Studies
Spring Term: Jan. – May	Spring Term: Jan. – May	Spring Term: Jan. – May	Spring Term: Jan. – May
1. Intro to Macro Econ 2. Mathematics II 3. Statistics II 4. Computing for Business & Economics II 5. Academic Writing 6. Islamic Studies	1. Marketing Management 2. Business Law 3. Film Studies 4. Sociology 5. Financial Mgmt I 6. Financial Accounting II	1. Advertising 2. Banking 3. Environmental Issues: Intro 4. Business Communication 5. Web Design & Online Journalism/Design Fundamentals 6. Operations Management	1. Strategic Mgmt 2. Export Marketing 3. Supply Chain Mgmt 4. Cost Accounting 5. Research Project