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BBA (Hons) with Major in Marketing and Minor in Media Studies

1st Year 2nd Year 3rd Year 4th Year
Winter Term: Sept. – Dec Winter Term: Sept. – Dec Winter Term: Sept. – Dec Winter Term: Sept. – Dec
1. Intro to Micro Econ
2. Mathematics I
3. Statistics I
4. Computing for Business & Economics I
5. Communication Skills
1. Principles of Management
2. Principles of Marketing
3. Visual Communication
4. Language, Culture & Society / Intro to English Literature / Environmental Issues: Intro / Environmental Science: Intro
5. Psychology
6. Financial Accounting I
1. OB & HRM
2. Financial Mgmt I
3. Video Production /Print, Radio & Television Media
4. Intro to Consumer Behavior
5. Services Marketing
6. Banking
1. Industrial Marketing
2. Operations Management
3. Strategic Mgmt
4. Research Methods
5. Pakistan Studies
Spring Term: Jan. – May Spring Term: Jan. – May Spring Term: Jan. – May Spring Term: Jan. – May
1. Intro to Macro Econ
2. Mathematics II
3. Statistics II
4. Computing for Business & Economics II
5. Academic Writing
6. Islamic Studies
1. Marketing Management
2. Computing for Business & Economics III
3. Film Studies
4. Sociology
5. Creative Writing
6. Financial Accounting II
1. Advertising
2. Financial Mgmt II
3. International Relations
4. Business Communication
5. Web Design & Online Journalism / Design Fundamentals
6. Business Law 
1. Entrepreneurship & SME Management
2. Export Marketing
3. Supply Chain Mgmt
4. Cost Accounting
5. Research Project
       

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