BBA (Hons) with Major in Marketing and Minors in Media Studies

1st Year	2nd Year	3rd Year	4th Year
Winter Term: Sept. – Dec	Winter Term: Sept. – Dec	Winter Term: Sept. – Dec	Winter Term: Sept. – Dec
1. Intro to Micro Econ 2. Mathematics I 3. Statistics I 4. Computing for Business & Economics I 5. Communication Skills	1. Principles of Management 2. Principles of Marketing 3. Visual Communication 4. Language, Culture & Society / Intro to English Literature 5. Psychology 6. Financial Accounting I	1. OB & HRM 2. Creative Writing 3. Video Production /Print, Radio & Television Media 4. Intro to Consumer Behavior 5. Services Marketing 6. Financial Mgmt II	1. Industrial Marketing 2. Operations Management 3. Strategic Mgmt 4. Research Methods 5. Pakistan Studies
Spring Term: Jan. – May	Spring Term: Jan. – May	Spring Term: Jan. – May	Spring Term: Jan. – May
1. Intro to Macro Econ 2. Mathematics II 3. Statistics II 4. Computing for Business & Economics II 5. Academic Writing 6. Islamic Studies	1. Marketing Management 2. Computing for Business & Economics III 3. Film Studies 4. Sociology 5. Financial Mgmt I 6. Financial Accounting II	1. Advertising 2. Banking 3. Environmental Management System (EMS) 4. Business Communication 5. Web Design & Online Journalism / Design Fundamentals 6. Business Law	1. Entrepreneurship & SME Management 2. Export Marketing 3. Supply Chain Mgmt 4. Cost Accounting 5. Research Project