BBA (Hons) with Major in Marketing and Minors in Social Studies

1st Year	2nd Year	3rd Year	4th Year
Winter Term: Sept. – Dec	Winter Term: Sept. – Dec	Winter Term: Sept. – Dec	Winter Term: Sept. – Dec
1. Intro to Micro Econ 2. Mathematics I 3. Statistics I 4. Computing for Business & Economics I 5. Communication Skills	1. Principles of Management 2. Principles of Marketing 3. Intro to English Literature 4. Rule of Law & Civil Society 5. Psychology 6. Financial Accounting I	1. OB & HRM 2. Financial Mgmt I 3. Education and Social Development 4. Intro to Consumer Behavior 5. Language, Culture & Society / Language Gender & Power 6. Services Marketing	1. Industrial Marketing 2. Banking 3. Entrepreneurship & SME Mgmt 4. Research Methods 5. Pakistan Studies 6. Introduction to Decision Analysis
Spring Term: Jan. – May	Spring Term: Jan. – May	Spring Term: Jan. – May	Spring Term: Jan. – May
1. Intro to Macro Econ 2. Mathematics II 3. Statistics II 4. Computing for Business & Economics II 5. Academic Writing 6. Islamic Studies	1. Marketing Management 2 2. International Political Economy 3. Creative Writing br /> 4. Sociology 5. Business Law 6. Financial Accounting II	1. Advertising 2. Financial Mgmt II 3 3. Environmental Issues: Intro 4. Business Communication br /> 55. Operations Mgmt	1. Strategic Mgmt 2. Export Marketing br /> 3. Supply Chain Mgmt 4. Cost Accounting 5. Research Project