BBA (Hons) with Major in Marketing and Minors in Social Studies

1st Year	2nd Year	3rd Year	4th Year
Winter Term: Sept. – Dec	Winter Term: Sept. – Dec	Winter Term: Sept. – Dec	Winter Term: Sept. – Dec
1. Intro to Micro Econ 2. Mathematics I 3. Statistics I 4. Computing for Business & Economics I 5. Communication Skills	1. Principles of Management 2. Principles of Marketing 3. Intro to English Literature 4. Rule of Law & Civil Society 5. Psychology 6. Financial Accounting I	1. OB & HRM 2. Financial Mgmt I 3. Education and Social Development 4. Intro to Consumer Behavior 5. Language, Culture & Society / Language Gender & Power 6. Services Marketing	1. Industrial Marketing 2. Banking 3. Entrepreneurship & SME Mgmt 4. Research Methods 5. Pakistan Studies 6. Introduction to Decision Analysis
Spring Term: Jan. – May	Spring Term: Jan. – May	Spring Term: Jan. – May	Spring Term: Jan. – May
1. Intro to Macro Econ 2. Mathematics II 3. Statistics II 4. Computing for Business & Economics II 5. Academic Writing 6. Islamic Studies	1. Marketing Management 2. International Political Economy 3. Creative Writing 4. Sociology 5. Business Law 6. Financial Accounting II	1. Advertising 2. Financial Mgmt II 3. Environmental Issues: Intro 4. Business Communication 5. Operations Mgmt	1. Strategic Mgmt 2. Export Marketing 3. Supply Chain Mgmt 4. Cost Accounting 5. Research Project