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Lahore Journal of Business (LJB) Editors Dr. Kumail Rizvi, Editor Dr. Zahid Riaz, Editor Ms. Maheen Pracha, Copy Editor Ms. Sadia Tabassam, Assistant Editor Editorial Advisory Board   Dr. Herve Alexandre Université Paris-Dauphine Dr. Meziane Lasfer Cass Business School Dr. Parvinder Arora SP Jain School of Management Dr. Inayat Ullah Mangla Lahore School of Economics Dr. Robert Brooks Monash University Dr. Wayne Marr University of Alaska Dr. Nihel Chabrak TELECOM SudParis Dr. Franck Moraux Université de Rennes Dr. Waqar Ghani Saint Joseph’s University Dr. Catherine Refait-Alexandre University of Franche-Comté Dr. Naved Hamid Lahore School of Economics Dr. Virginie Vial-kilner KEDGE Business School Dr. Salma Kasbi THEMA, University of Cergy-Pontoise Dr. Rana Wajid Lahore School of Economics

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