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Full Text Volumes

Lahore Journal of Business
Full Text Articles


All Issues
The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020
Contents:
A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan  
Muhammad Ahmad and Mirza Ashfaq Ahmed
The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020, pages , 1-32 https://doi.org/10.35536/ljb.2019.v8.i2.a1
Abstract
Retaining Talent: The Role of the Personal and Contextual Factors  
Talat Islam, Zeshan Ahmer and Naeem Mushtaq
The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020, pages , 33-53 https://doi.org/10.35536/ljb.2019.v8.i2.a2
Abstract
Perceived Humorand Purchase Intention:Mediating Role of Attitude towards the Advertisement and Brand  
Irfan Hameed, Muhammad Babar Khan and Atif Shahab
The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020, pages , 55-84 https://doi.org/10.35536/ljb.2019.v8.i2.a3
Abstract
Dissection of Herzberg’s Two-Factor Theory to Predict Job Satisfaction: Empirical Evidence from the Telecommunication Industry of Pakistan  
Seeham Yousaf
The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020, pages , 85-128 https://doi.org/10.35536/ljb.2019.v8.i2.a4
Abstract
Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective  
Aasir Ali, Arshad Khushi Muhammad, Muhammad Shahid Rasheed and Rab Nawaz Lodhi
The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020, pages , 129-154 https://doi.org/10.35536/ljb.2019.v8.i2.a5
Abstract
Title page, Volume 8, Issue 2, Oct - Mar 2020  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

The Lahore Journal of Business, Volume 8, Issue 1, Apr - Sep 2019
Contents:
Quality of Corporate Governance Risk Management in Dealing with Unanticipated Events: Evidence from Pakistan  
Rubeena Tashfeen, Saud Hayat and Afreen Mallik
The Lahore Journal of Business, Volume 8, Issue 1, Apr - Sep 2019, pages 1-24,  https://doi.org/10.35536/ljb.2019.v8.i1.a1
Abstract
Sovereign Wealth Funds’ Affiliation and Acquisition  
Ali Awais Khalid, Ghulame Rubbaniy, Muhammad Faisal Rizwan and Hassan Rauf Chaudhry
The Lahore Journal of Business, Volume 8, Issue 1, Apr - Sep 2019, pages 25-49,  https://doi.org/10.35536/ljb.2019.v8.i1.a2
Abstract
Herd Behaviour, Short-Lived Phenomenon: Evidence from Pakistan Stock Exchange  
Shaista Jabeen and Sayyid Salman Rizavi
The Lahore Journal of Business, Volume 8, Issue 1, Apr - Sep 2019, pages 51-72,  https://doi.org/10.35536/ljb.2019.v8.i1.a3
Abstract
Conceptualizing the Impact of Religiosity on the Preferences for Islamic Banking in Mirpur (Azad Jammu and Kashmir): An Empirical Analysis  
Khola Ozair, Muhammad Luqman and Syed Nisar Hussain Hamdani
The Lahore Journal of Business, Volume 8, Issue 1, Apr - Sep 2019, pages 73-90,  https://doi.org/10.35536/ljb.2019.v8.i1.a4
Abstract
The Impact of Downside Risk on Expected Return: Evidence from Emerging Economies  
Hassan Raza, Arshad Hasan and Abdul Rashid
The Lahore Journal of Business, Volume 8, Issue 1, Apr - Sep 2019, pages 91-106,  https://doi.org/10.35536/ljb.2019.v8.i1.a5
Abstract
Does the Choice of Brand Positioning Strategy Matter in the Creation of Brand Love? The Mediating Role of Brand Positioning Effectiveness  
Saad Shahid
The Lahore Journal of Business, Volume 8, Issue 1, Apr - Sep 2019, pages 107-144,  https://doi.org/10.35536/ljb.2019.v8.i1.a6
Abstract
Title page, Volume 8, Issue 1, Apr - Sep 2019  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019
Contents:
Do Cash Holdings Differ in Europe and Asia Pacific?  
Ummar Aftab, Waseem Akhter Qureshi and Attiya Yasmin Javid
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 1-32,  https://doi.org/10.35536/ljb.2019.v7.i2.a1
Abstract
Influence of Perceived Corporate Social Responsibility on Brand Image, Satisfaction and Trust  
Humyra Dawood
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 33-58,  https://doi.org/10.35536/ljb.2019.v7.i2.a2
Abstract
Strategic Resources and Firm Performance: An Application of the Resource Based View  
Rana Tanveer Hussain, and Abdul Waheed
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 59-94,  https://doi.org/10.35536/ljb.2019.v7.i2.a3
Abstract
Are Bank Employees Satisfied with Perceived Leadership and Empowerment?  
Shiraz Ahmed, Junaid Ansari, Yamna Waqas Khan and Muhammad Sufyan Ramish
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 95-120,  https://doi.org/10.35536/ljb.2019.v7.i2.a4
Abstract
The Role of Price and Promotion in Creating Brand Equity  
Mehvish Umer and Sohnia Salman
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 121-146,  https://doi.org/10.35536/ljb.2019.v7.i2.a5
Abstract
Title page, Volume 7, Issue 2, Oct - Mar 2019  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

The Lahore Journal of Business, Volume 7, Issue 1, Apr - Sep 2018
Contents:
Practicing Market Orientation for Customer Engagement: The Mediating Effect of Personalization and Multi-Channel Marketing  
Saad Shahid and Rida Ayaz
The Lahore Journal of Business, Volume 7, Issue 1, Apr - Sep 2018, pages 1-32,  https://doi.org/10.35536/ljb.2018.v7.i1.a1
Abstract
Empirical Analysis of Structural Income Changes in Commercial Banks: A Case of Pakistan  
Ramla Sadiq, Tahseen Mohsan Khan and Noman Arshed
The Lahore Journal of Business, Volume 7, Issue 1, Apr - Sep 2018, pages 33-59,  https://doi.org/10.35536/ljb.2018.v7.i1.a2
Abstract
Financial Sophistication, Personality and Stock Market Participation: Theory and Evidence  
Muhammad Akhtar, Faqir Muhammad and Muhammad Ayub Siddiqui
The Lahore Journal of Business, Volume 7, Issue 1, Apr - Sep 2018, pages 61-84,  https://doi.org/10.35536/ljb.2018.v7.i1.a3
Abstract
The Role of Consumer Ethnocentrism Propensity and Brand Personality in Purchasing Domestic Products  
Imtiaz Ahmad and Hafiz Ihsan Ur Rehman
The Lahore Journal of Business, Volume 7, Issue 1, Apr - Sep 2018, pages 85-111,  https://doi.org/10.35536/ljb.2018.v7.i1.a4
Abstract
Relationship among Capital Regulations, Risk and Efficiency: Comparison of Islamic with Conventional Banks in Pakistan  
Adnan Bashir and Arshad Hassan
The Lahore Journal of Business, Volume 7, Issue 1, Apr - Sep 2018, pages 113-136,  https://doi.org/10.35536/ljb.2018.v7.i1.a5
Abstract
Pay or not to Pay Dividends: Company Policy and Investor Expectations  
Kanwal Iqbal Khan, Muhammad Mudassar Ghafoor, Muhammad Sheeraz and Shahid Mahmood
The Lahore Journal of Business, Volume 7, Issue 1, Apr - Sep 2018, pages 137-157,  https://doi.org/10.35536/ljb.2018.v7.i1.a6
Abstract
Title page, Volume 7, Issue 1, Apr - Sep 2018  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

The Lahore Journal of Business, Volume 6, Issue 2, Oct - Mar 2018
Contents:
Do Cash Holdings Differ in Europe and Asia Pacific?  
Ummar Aftab, Waseem Akhter Qureshi and Attiya Yasmin Javid
The Lahore Journal of Business, Volume 6, Issue 2, Oct - Mar 2018, pages 1-32,  https://doi.org/10.35536/ljb.2019.v7.i2.a1
Abstract
Influence of Perceived Corporate Social Responsibility on Brand Image, Satisfaction and Trust  
Humyra Dawood
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 33-58,  https://doi.org/10.35536/ljb.2019.v7.i2.a2
Abstract
Strategic Resources and Firm Performance: An Application of the Resource Based View  
Rana Tanveer Hussain, and Abdul Waheed
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 59-94,  https://doi.org/10.35536/ljb.2019.v7.i2.a3
Abstract
Are Bank Employees Satisfied with Perceived Leadership and Empowerment?  
Shiraz Ahmed, Junaid Ansari, Yamna Waqas Khan and Muhammad Sufyan Ramish
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 95-120,  https://doi.org/10.35536/ljb.2019.v7.i2.a4
Abstract
The Role of Price and Promotion in Creating Brand Equity  
Mehvish Umer and Sohnia Salman
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 121-146,  https://doi.org/10.35536/ljb.2019.v7.i2.a5
Abstract
Title page, Volume 6, Issue 2, Oct - Mar 2018  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

 

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