Dr. Samra Chaudary is Assistant Professor at Lahore School of Economics since
2012. She holds a Ph.D in Business Administration from Lahore School of
Economics with concentration in Behavioral Finance. Her dissertation was focused
on the impact of personality, salience and love of money on investment
decisions. She has worked for Times Magazine UK. She has a BBA
(Hons.) in Finance from Lahore School of Economics and M.Sc in International
Corporate Finance and Banking from University of Glasgow, UK. She has also
attended University of Saint Gallen, Switzerland for rigorous research training.
She teaches Financial Management, Investments and Portfolio Management, Banking,
Advance Corporate Finance, Risk Management, Financial Institution and Global
Financial System, Research Methods and Research Project at undergraduate,
graduate and post graduate levels at the Lahore School of Economics. She also
supervises thesis of MBA students. She is an expert user of SPSS, AMOS and
2016 Meta-Analysis (University of Saint Gallen, Switzerland).
2014 Experimental Design for Behavioural Science, Advance, Regression Analysis
(University of Saint Gallen, Switzerland).
2014 Organizational Behaviour, Investment Analysis and Portfolio Management,
Empirical Corporate Finance.
2013 Survey of Financial Theories, Marketing Management, Applied Multivariate
2012 Advance Research Methods in Business, Advance Statistical Methods for
Business Research, Productions & Operations Management.
Behavioural Finance, Market Anomalies, Equity Premium, Asset Pricing, Mergers &
Acquisitions, Capital Structure, Financial Regulations, Total Quality
Management, Corporate Social Responsibility.
Publications in refereed journals
i) Chaudary, S. (2018). “Does salience matter in investment decision?
Differences between individual and professional investors”. Kybernetes.
(Emerald, impact factor 1.38).
ii) Sana, A., Chaudary, S., & Mehmood, A. (2017), “Consumer Perceptions of
Private Label Brands in Pakistan”, Lahore Journal of Business (5) 2, 1-22.
iii) Chaudary, S., & Mirza, N. (2017), “Domestic and Cross-border Returns to
Bidders in Acquisitions into the EU”, Economic Research-Ekonomska Istraživanja,
30 (1), 1021-1032. (Taylors and Francis, impact factor 0.46).
iv) Chaudary, S., & Ali, M. (2016), “The Spill over Effect of CSR Initiatives on
Consumer Attitude and Purchase Intent: The Role of Customer-Company
Identification with the Moderating Effect of Awareness”, Pakistan Journal of
Commerce and Social Sciences, 10 (2), 368-387. (Ebsco Host).
v) Chaudary, S., Zahid, Z., Shahid, S., Khan, S., N., & Azar, S. (2016),
Customer Perception of CSR Initiatives: Its Antecedents and Consequences, Social
Responsibility Journal, 12 (2) 263-279. (Emerald, indexed in Scopous, ESCI,
rated by ABDC).
vi) Chaudary, S., Zafar, S., & Salman, M. (2014), “Does TQM still shine?
Re-examining the TQM effect on financial performance”, Total Quality Management
and Business Excellence, 25, 1-14. (Taylors and Francis, impact Factor 1.3).
vii) Chaudary, S., & Adebayo, S. D. (2014), “Why regulate financial markets? The
underlying rationale for financial regulation in the wake of the current
crisis”, Journal of European Studies, 30 (1), 122-139.
viii) Chaudary, S., Nisar, S., Talat, A., & Adebayo, S. D. (2014), “Stock Market
a Proxy for Oil Prices – A Focus on the Nigerian Economy”, Pakistan Journal of
Commerce and Social Sciences 8 (3), 780-797. (Ebsco Host).
ix) Jawaid, M., Baig, A. T., & Chaudary, S. (2014), “Role of Organizational
Ethics on Job Satisfaction: Case of Insurance Sector of Pakistan”, Journal of
Basic and Applied Scientific Research, (4)1, 42-53.
x) Chaudary, S., Nisar, S., & Rehman, M., A. (2014), “Factors influencing the
acceptance of online shopping in Pakistan”, Lahore Journal of Business (3) 1,
xi) Chaudary, S., & Guidi. M. (2013), “Country and Firm Level Determinants of
Capital Structure", Pakistan Business Review, 15 (3), 516-529.
xii) Chaudary, S., & Shahid, S. (2013), “Developments in Studies on Cross-Border
Mergers and Acquisitions, 1996–2011”, Lahore Journal of Business (2) 1, 35-64.
Papers presented in peer-reviewed conferences
i) Chaudary, S., Zafar, S., & Mudakkar, S., R. (2019), “Love of Money and
Investment Decisions: Interaction of Income and Inheritance”, The 12th Annual
Meeting of the Academy of Behavioral Finance & Economics, New School’s
University Center, New York, USA.
ii) Chaudary, S. (2017), “The Effect of CSR Activities on Swiss and German
Consumers: An Experimental Approach”, 9th Annual American Business Research
Conference, New York, USA.
iii) Chaudary, S. Sajjad, I., Azar, S., & Talat, A. (2015), “The effects of
internet and e-commerce on entrepreneurship and SMEs in Pakistan”, 5th Annual
Conference of the Economic Forum of Entrepreneurship and International Business,
Harvard University, Boston, MA, USA.
iv) Talat, A., Chaudary, S., & Lone, A. (2014), “Exploring the relationship
between service quality and patient satisfaction in the Pakistani healthcare
industry", 3rd Asian Business Research Conference, INSEAD, Abu Dhabi, UAE.
v) Chaudary, S., Salman, M., & Mudakkar, S., R. (2014), “Students’ preferences
for higher education through conjoint and cluster analysis”, British Academy of
Management, Belfast, UK.
vi) Chaudary, S., & Shahid S. (2013), “Developments in the studies of
cross-border mergers and acquisition (1996-2011)", British Academy of
Management, Liverpool, UK.
vii) Chaudary, S., & Shahid S. (2013), “Developments in the studies of
cross-border mergers and acquisition (1996-2011)", International Research
Conference on Contemporary Management Practices 2013, Lahore University of
2 days workshop by Perhao Sabaq (2019) on writing winning grant proposals.
2 days workshop by Association of Management Development Institutions in
Pakistan (2016) on Faculty Colloquium.
4 days workshop by Lahore School of Economics (2015) on accounting software.
2 days workshop by Institute of Research Promotion (2014) on Managing
Qualitative Research- Nnvivo.
3 days workshop by Lahore School of Economics (2013) on how to write and conduct
a Case Study.
3 days workshop by Synergistic Financial Advisors (2013) on Financial Modeling.
3 days workshop by ASMAAR on (2013) Advance Research Methods and Techniques.
2 days workshop by Management Association of Pakistan (2013) on Strategy, Growth
2 days workshop by Association of Management Development Institutions of
Pakistan (2012) on teaching skill.
1 day work shop (2015) on Experimental Design and its statistical analysis for
the faculty members.
5 days research workshop (2013) on advanced statistical techniques for the
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