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  ISSN 2223-0025
Volume 05, No.2
Spring, 2017

Consumer Perceptions of Private Label Brands in Pakistan  
Sana Azar, Samra Chaudary and Ansa Mehmood

Sectoral Integration and Domestic Portfolio Diversification in the Karachi Stock Exchange  
Awais Ahmed, Muhammad Nasir Malik, Obaid Anwar Awan, Asif Muzaffar

The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth  
Farida Saleem

Linking Empowering Leadership, Psychological Empowerment, SelfLeadership, Creative Involvement and Creativity: A Sequential Mediation Model  
Ishfaq Ahmed, Muhammad Khalid Khan and Ghulam Ali Bhatti

The Relationship Between Employee Empowerment and Subjective Wellbeing: Evidence from ServicesBased SMEs in Pakistan  
Nimra Ali Khokher and Abdul Raziq

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