Lahore School of Economics Lahore School of Economics
Skip Navigation Links
Home
E-Library
VPN
Faculty Portal
Student Portal
Centre for Research
GIDS
Placement Portal
Faculty Positions Available
Academic Calendar
Skip Navigation Links
Academic Programs
Admissions
Scholarships
Faculty
Libraries
LJE
LJB
Facilities
Administration
QEC
Campus Life
E Mail
Blog
Contact Us
Skip Navigation Links
Undergraduate Programs
MBA Program
Executive MBA
Graduate Programs
 

BBA Major in Marketing and Minor in Media Studies

1st Year 2nd Year 3rd Year 4th Year
Winter Term: Sept. – Dec Winter Term: Sept. – Dec Winter Term: Sept. – Dec Winter Term: Sept. – Dec
1. Intro to Micro Econ
2. Mathematics I
3. Statistics I
4. Computing for Business & Economics I
5. Communication Skills
Practical Learning Lab 1
1. Environmental Science: Intro
2. Principles of Marketing
3. Visual Communication
4. Language, Culture & Society/Intro to English Literature/ Introduction to Philosophy
5. Psychology
6. Financial Accounting I
Practical Learning Lab 3
1. Principles of Management
2. Film Studies
3. Video Production/Print, Radio & Television Media
4. Intro to Consumer Behavior
5. Services Marketing
6. Financial Accounting II
1. Industrial Marketing
2. Introduction to Decision Analysis
3. Entrepreneurship & SME Management
4. Research Methods
5. Marketing Management
6. Operations Management
Spring Term: Jan. – May Spring Term: Jan. – May Spring Term: Jan. – May Spring Term: Jan. – May
1. Intro to Macro Econ
2. Mathematics II
3. Statistics II
4. Computing for Business & Economics II
5. Academic Writing
6. Islamic Studies
Practical Learning Lab 2
1. Environmental Physics/ Chemistry /Biology/ Geology
2. Studio Arts
3. Creative Writing
4. Sociology
5. Financial Mgmt I
6. Pakistan Studies
Practical Learning Lab 4
1. Advertising
2. Banking
3. Financial Mgmt II
4. Business Communication
5. New Media Practices
6.OB & HRM
1. Strategic Mgmt
2. Export Marketing
3. Supply Chain Mgmt
4. Cost Accounting
5. Research Project
    Summer Term: June – Aug  
    Internship  

                                                                                                                                  © Lahore School of Economics 2021