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Lahore Journal of
Business
Full Text
Articles
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The Lahore Journal of Business, Volume 10, Issue 2, Oct - Mar 2022 |
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Contents: |
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Maneuvering Angry Consumers toward Brand Forgiveness and Repatronage: The Moderating Role of Personality and Recovery Strategies
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Faryal Najam and Sana Azar |
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The Lahore Journal of Business, Volume 10, Issue 2, Oct - Mar 2022, pages
, 1-17
https://doi.org/10.35536/ljb.2022.v10.i2.a1
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Abstract
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Institutional Environment and Bank Capital Ratios: Empirical Evidence from SAARC countries
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Shumaila Zeb, Ghulam Subhani, Sidra Ghazali |
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The Lahore Journal of Business, Volume 10, Issue 2, Oct - Mar 2022, pages
, 19-40
https://doi.org/10.35536/ljb.2022.v10.i2.a2
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Assessing Impact of Proactive Personality on Early Employment Outcomes and Overt Job Searching Behavior: The Role of Career Planning and the moderating effect of Core Self-Evaluations.
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Ghufran Ali Khan, Omer Azam, Syed Yaseen |
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The Lahore Journal of Business, Volume 10, Issue 2, Oct - Mar 2022, pages , 41-78
https://doi.org/10.35536/ljb.2022.v10.i2.a3
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Abstract
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The Impact of Organizational Change on Psychological Breach Contract in Pakistan’s private banking sector: The moderating role of transformational leadership
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Khalid Mubeen, Sulaman Saeed, Saba Shaukat, Mukaram
Ali khan |
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The Lahore Journal of Business, Volume 10, Issue 2, Oct - Mar 2022, pages , 79-108
https://doi.org/10.35536/ljb.2022.v10.i2.a4
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Abstract
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Exploring the drivers of brand loyalty in a digitized world
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Toobah Sharif Khattak and Usamah Iyyaz Billah |
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The Lahore Journal of Business, Volume 10, Issue 2, Oct - Mar 2022, pages , 109-140
https://doi.org/10.35536/ljb.2022.v10.i2.a5
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Abstract
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Title page, Volume 10, Issue 2, Oct - Mar 2022 |
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The Lahore Journal of Business, Volume 10, Issue 1, Apr - Sep 2021 |
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Contents: |
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Consistency of Debt Policy: An Intrinsic Role of Business Group Affiliation
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Wajiha Rasheed, Kanwal Iqbal Khan, Syed Muhammad
Waqar Azeem Naqvi and Shahid Mahmood |
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The Lahore Journal of Business, Volume 10, Issue
1, Apr - Sep 2021, pages 1-28,
https://doi.org/10.35536/ljb.2021.i1.v10.a1
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Abstract
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Gamification and Consumer Loyalty: The Role of Utilitarian and Hedonic Benefit
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Anam Shahid and Sadia Arshad |
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The Lahore Journal of Business, Volume 10, Issue
1, Apr - Sep 2021, pages
29-56,
https://doi.org/10.35536/ljb.2021.i1.v10.a2
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Abstract
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Accrual Management in the Pakistani Non-Financial Firms: Explaining the Role of Idiosyncratic Risk and Macroeconomic Uncertainty
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Abdul Rashid, Nida Ishfaque and Zainab Jehan |
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The Lahore Journal of Business, Volume 10, Issue
1, Apr - Sep 2021, pages 57-90,
https://doi.org/10.35536/ljb.2021.i1.v10.a3
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Abstract
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Asset Pricing and Evidence of Price Discovery in Sustainable Equity Portfolios
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Abdul Qadeer and Ashfaq Ahmad |
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The Lahore Journal of Business, Volume 10, Issue
1, Apr - Sep 2021, pages 91-120,
https://doi.org/10.35536/ljb.2021.i1.v10.a4
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Abstract
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An Analysis of Competition and Displacement of Business Among Media Forms in the Advertising Media Market of Pakistan
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Barira Bakhtawar, Faiza Latif and Asifa Kamal |
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The Lahore Journal of Business, Volume 10, Issue
1, Apr - Sep 2021, pages 121,
https://doi.org/10.35536/ljb.2021.i1.v10.a5
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Abstract
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Title page, Volume 10, Issue 1, Apr - Sep 2021 |
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The Lahore Journal of Business, Volume 9, Issue 2, Oct - Mar 2021 |
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Contents: |
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Pre-COVID Performance and Risk Assessment of Asset Management Companies; Evidence from an Emerging Market
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Fouzia Hadi Ali, Javeria Barkaat, Majid Ali and
Muhammad Aamir |
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The Lahore Journal of Business, Volume 9, Issue 2, Oct - Mar 2021, pages
, 1-17
https://doi.org/10.35536/ljb.2021.v9.i2.a1
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Abstract
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The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment
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Shehla Qaiser, Muhammad Adnan Bashir, Muhammad Yasir
and Syed Muhammad Fahim |
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The Lahore Journal of Business, Volume 9, Issue
2, Oct - Mar 2021, pages
, 19-40
https://doi.org/10.35536/ljb.2021.v9.i2.a2
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Abstract
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A Comparative Study of Banking Sectors of Pakistan and India: An Application of Data Envelopment Analysis
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Aamir Shahzad, Tahir Mahmood and Mehwish Shahzad |
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The Lahore Journal of Business, Volume 9, Issue
2, Oct - Mar 2021, pages , 41-78
https://doi.org/10.35536/ljb.2021.v9.i2.a3
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Abstract
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(In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach
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Naveed R. Khan, Zain Ul Abedin and Arsalan Mujahid
Ghouri |
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The Lahore Journal of Business, Volume 9, Issue
2, Oct - Mar 2021, pages , 79-108
https://doi.org/10.35536/ljb.2021.v9.i2.a4
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Abstract
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Role of Carroll’s CSR Pyramid in Shaping Consumer Buying Behavior: A Case of Detergent Industry of Pakistan
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Haadiah Yasir, and Syeda Anna Amjad |
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The Lahore Journal of Business, Volume 9, Issue
2, Oct - Mar 2021, pages , 109-140
https://doi.org/10.35536/ljb.2021.v9.i2.a5
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Abstract
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Title page, Volume 9, Issue 2, Oct - Mar 2021
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The Lahore Journal of Business, Volume 9, Issue 1, Apr - Sep 2020 |
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Contents: |
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Do Payout Policies and Channel Preferences of Banking Industries Shift during the Tranquil Periods? Evidence from Emerging Market
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Sagheer Muhammad Sehrish Mubeen and Mah Noor Shahzadi |
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The Lahore Journal of Business, Volume 9, Issue
1, Apr - Sep 2020, pages 1-31,
https://doi.org/10.35536/ljb.2020.v9.i1.a1
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Abstract
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Attributes of Internal Auditand Prevention, Detection and Assessment of Fraudin Pakistan
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Naveed Khan, Abdul Rafay and Amer Shakeel |
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The Lahore Journal of Business, Volume 9, Issue
1, Apr - Sep 2020, pages
33-58,
https://doi.org/10.35536/ljb.2020.v9.i1.a2
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Abstract
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Noise Trading and Single Stock Futures: Modifying Sentana & Wadhwani’s Model
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Imran Riaz Malik and Attaullah Shah |
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The Lahore Journal of Business, Volume 9, Issue
1, Apr - Sep 2020, pages 59-85,
https://doi.org/10.35536/ljb.2020.v9.i1.a3
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Abstract
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Risk Management & Financial Performance of Commercial Banks in Pakistan
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Ghulam Saghir and Emad Tabassam Ch |
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The Lahore Journal of Business, Volume 9, Issue
1, Apr - Sep 2020, pages 83-103,
https://doi.org/10.35536/ljb.2020.v9.i1.a4
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Abstract
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Determining the Impact of Intangible Assets on Intellectual Capital and Competitive Advantage in Banking
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Ramla Sadiq and Safia Nosheen |
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The Lahore Journal of Business, Volume 9, Issue
1, Apr - Sep 2020, pages 105-144, https://doi.org/10.35536/ljb.2020.v9.i1.a5
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Abstract
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Title page, Volume 9, Issue 1, Apr - Sep 2020 |
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The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020 |
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Contents: |
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A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan
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Muhammad Ahmad and Mirza Ashfaq Ahmed |
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The Lahore Journal of Business, Volume 8, Issue
2, Oct - Mar 2020, pages , 1-32
https://doi.org/10.35536/ljb.2019.v8.i2.a1
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Abstract
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Retaining Talent: The Role of the Personal and Contextual Factors
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Talat Islam, Zeshan Ahmer and Naeem Mushtaq |
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The Lahore Journal of Business, Volume 8, Issue
2, Oct - Mar 2020, pages
, 33-53
https://doi.org/10.35536/ljb.2019.v8.i2.a2
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Abstract
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Perceived Humorand Purchase Intention:Mediating Role of Attitude towards the Advertisement and Brand
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Irfan Hameed, Muhammad Babar Khan and Atif Shahab |
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The Lahore Journal of Business, Volume 8, Issue
2, Oct - Mar 2020, pages , 55-84
https://doi.org/10.35536/ljb.2019.v8.i2.a3
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Abstract
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Dissection of Herzberg’s Two-Factor Theory to Predict Job Satisfaction: Empirical Evidence from the Telecommunication Industry of Pakistan
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Seeham Yousaf |
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The Lahore Journal of Business, Volume 8, Issue
2, Oct - Mar 2020, pages , 85-128
https://doi.org/10.35536/ljb.2019.v8.i2.a4
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Abstract
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Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective
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Aasir Ali, Arshad Khushi Muhammad, Muhammad Shahid
Rasheed and Rab Nawaz Lodhi |
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The Lahore Journal of Business, Volume 8, Issue
2, Oct - Mar 2020, pages , 129-154
https://doi.org/10.35536/ljb.2019.v8.i2.a5
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Abstract
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Title page, Volume 8, Issue 2, Oct - Mar 2020 |
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The Lahore Journal of Business, Volume 8, Issue 1, Apr - Sep 2019 |
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Contents: |
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Quality of Corporate Governance Risk Management in Dealing with Unanticipated Events: Evidence from Pakistan
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Rubeena Tashfeen, Saud Hayat and Afreen Mallik |
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The Lahore Journal of Business, Volume 8, Issue
1, Apr - Sep 2019, pages 1-24,
https://doi.org/10.35536/ljb.2019.v8.i1.a1
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Abstract
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Sovereign Wealth Funds’ Affiliation and Acquisition
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Ali Awais Khalid, Ghulame Rubbaniy, Muhammad Faisal
Rizwan and Hassan Rauf Chaudhry |
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The Lahore Journal of Business, Volume 8, Issue
1, Apr - Sep 2019, pages
25-49,
https://doi.org/10.35536/ljb.2019.v8.i1.a2
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Abstract
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Herd Behaviour, Short-Lived Phenomenon: Evidence from Pakistan Stock Exchange
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Shaista Jabeen and Sayyid Salman Rizavi |
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The Lahore Journal of Business, Volume 8, Issue
1, Apr - Sep 2019, pages 51-72,
https://doi.org/10.35536/ljb.2019.v8.i1.a3
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Abstract
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Conceptualizing the Impact of Religiosity on the Preferences for Islamic Banking in Mirpur (Azad Jammu and Kashmir): An Empirical Analysis
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Khola Ozair, Muhammad Luqman and Syed Nisar Hussain
Hamdani |
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The Lahore Journal of Business, Volume 8, Issue
1, Apr - Sep 2019, pages 73-90,
https://doi.org/10.35536/ljb.2019.v8.i1.a4
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Abstract
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The Impact of Downside Risk on Expected Return: Evidence from Emerging Economies
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Hassan Raza, Arshad Hasan and Abdul Rashid |
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The Lahore Journal of Business, Volume 8, Issue
1, Apr - Sep 2019, pages 91-106,
https://doi.org/10.35536/ljb.2019.v8.i1.a5
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Abstract
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Does the Choice of Brand Positioning Strategy Matter in the Creation of Brand Love? The Mediating Role of Brand Positioning Effectiveness
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Saad Shahid |
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The Lahore Journal of Business, Volume 8, Issue
1, Apr - Sep 2019, pages 107-144,
https://doi.org/10.35536/ljb.2019.v8.i1.a6
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Abstract
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Title page, Volume 8, Issue 1, Apr - Sep 2019
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The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019 |
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Contents: |
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Do Cash Holdings Differ in Europe and Asia Pacific?
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Ummar Aftab, Waseem Akhter Qureshi and Attiya Yasmin
Javid |
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The Lahore Journal of Business, Volume 7, Issue
2, Oct - Mar 2019, pages 1-32,
https://doi.org/10.35536/ljb.2019.v7.i2.a1
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Abstract
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Influence of Perceived Corporate Social Responsibility on Brand Image, Satisfaction and Trust
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Humyra Dawood |
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The Lahore Journal of Business, Volume 7, Issue
2, Oct - Mar 2019, pages
33-58,
https://doi.org/10.35536/ljb.2019.v7.i2.a2
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Abstract
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Strategic Resources and Firm Performance: An Application of the Resource Based View
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Rana Tanveer Hussain, and Abdul Waheed |
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The Lahore Journal of Business, Volume 7, Issue
2, Oct - Mar 2019, pages 59-94,
https://doi.org/10.35536/ljb.2019.v7.i2.a3
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Abstract
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Are Bank Employees Satisfied with Perceived Leadership and Empowerment?
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Shiraz Ahmed, Junaid Ansari, Yamna Waqas Khan and
Muhammad Sufyan Ramish |
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The Lahore Journal of Business, Volume 7, Issue
2, Oct - Mar 2019, pages 95-120,
https://doi.org/10.35536/ljb.2019.v7.i2.a4
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Abstract
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The Role of Price and Promotion in Creating Brand Equity
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Mehvish Umer and Sohnia Salman |
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The Lahore Journal of Business, Volume 7, Issue
2, Oct - Mar 2019, pages 121-146,
https://doi.org/10.35536/ljb.2019.v7.i2.a5
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Abstract
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Title page, Volume 7, Issue 2, Oct - Mar 2019 |
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The Lahore Journal of Business, Volume 7, Issue 1, Apr - Sep 2018 |
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Contents: |
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Practicing Market Orientation for Customer Engagement: The Mediating Effect of Personalization and Multi-Channel Marketing
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Saad Shahid and Rida Ayaz |
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The Lahore Journal of Business, Volume 7, Issue
1, Apr - Sep 2018, pages 1-32,
https://doi.org/10.35536/ljb.2018.v7.i1.a1
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Abstract
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Empirical Analysis of Structural Income Changes in Commercial Banks: A Case of Pakistan
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Ramla Sadiq, Tahseen Mohsan Khan and Noman Arshed |
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The Lahore Journal of Business, Volume 7, Issue
1, Apr - Sep 2018, pages
33-59,
https://doi.org/10.35536/ljb.2018.v7.i1.a2
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Abstract
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Financial Sophistication, Personality and Stock Market Participation: Theory and Evidence
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Muhammad Akhtar, Faqir Muhammad and Muhammad Ayub
Siddiqui |
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The Lahore Journal of Business, Volume 7, Issue
1, Apr - Sep 2018, pages 61-84,
https://doi.org/10.35536/ljb.2018.v7.i1.a3
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Abstract
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The Role of Consumer Ethnocentrism Propensity and Brand Personality in Purchasing Domestic Products
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Imtiaz Ahmad and Hafiz Ihsan Ur Rehman |
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The Lahore Journal of Business, Volume 7, Issue
1, Apr - Sep 2018, pages 85-111,
https://doi.org/10.35536/ljb.2018.v7.i1.a4
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Abstract
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Relationship among Capital Regulations, Risk and Efficiency: Comparison of Islamic with Conventional Banks in Pakistan
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Adnan Bashir and Arshad Hassan |
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The Lahore Journal of Business, Volume 7, Issue
1, Apr - Sep 2018, pages 113-136,
https://doi.org/10.35536/ljb.2018.v7.i1.a5
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Abstract
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Pay or not to Pay Dividends: Company Policy and Investor Expectations
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Kanwal Iqbal Khan, Muhammad Mudassar Ghafoor,
Muhammad Sheeraz and Shahid Mahmood |
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The Lahore Journal of Business, Volume 7, Issue
1, Apr - Sep 2018, pages 137-157,
https://doi.org/10.35536/ljb.2018.v7.i1.a6
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Abstract
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Title page, Volume 7, Issue 1, Apr - Sep 2018
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The Lahore Journal of Business, Volume 6, Issue 2, Oct - Mar 2018 |
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Contents: |
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Do Cash Holdings Differ in Europe and Asia Pacific?
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Ummar Aftab, Waseem Akhter Qureshi and Attiya Yasmin
Javid |
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The Lahore Journal of Business, Volume 6, Issue
2, Oct - Mar 2018, pages 1-32,
https://doi.org/10.35536/ljb.2019.v7.i2.a1
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Abstract
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Influence of Perceived Corporate Social Responsibility on Brand Image, Satisfaction and Trust
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Humyra Dawood |
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The Lahore Journal of Business, Volume 7, Issue
2, Oct - Mar 2019, pages
33-58,
https://doi.org/10.35536/ljb.2019.v7.i2.a2
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Abstract
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Strategic Resources and Firm Performance: An Application of the Resource Based View
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Rana Tanveer Hussain, and Abdul Waheed |
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The Lahore Journal of Business, Volume 7, Issue
2, Oct - Mar 2019, pages 59-94,
https://doi.org/10.35536/ljb.2019.v7.i2.a3
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Abstract
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Are Bank Employees Satisfied with Perceived Leadership and Empowerment?
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Shiraz Ahmed, Junaid Ansari, Yamna Waqas Khan and
Muhammad Sufyan Ramish |
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The Lahore Journal of Business, Volume 7, Issue
2, Oct - Mar 2019, pages 95-120,
https://doi.org/10.35536/ljb.2019.v7.i2.a4
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Abstract
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The Role of Price and Promotion in Creating Brand Equity
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Mehvish Umer and Sohnia Salman |
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The Lahore Journal of Business, Volume 7, Issue
2, Oct - Mar 2019, pages 121-146,
https://doi.org/10.35536/ljb.2019.v7.i2.a5
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Abstract
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Title page, Volume 6, Issue 2, Oct - Mar 2018 |
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© Lahore School of Economics 2023
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