Dr Nabiha Fatima, Assistant Professor in the Department of Social Sciences, visited NCA Triennale, with second-year students of BS Section A/F and B, on 26 and 27 November. The outdoor learning experience was interdisciplinary and allowed students to learn about the socio-cultural environment of old Lahore and see the spaces where artistic expression and learning took place. Lahore School of Economics still practices a holistic approach of nurturing students by providing them with different and enriching educational opportunities.
02-12-2025

The Lahore School of Economics Alumni cricket team performed brilliantly in a fascinating match and won by seven wickets. The alumni displayed prowess, tact and robust teamwork, leading the game with confidence and calmness. The game proved the competitive and long-standing sportsmanship of graduates of the Lahore School, who remain in touch with the school and are dedicated to excellence on and off the field.
02-12-2025

The classroom training being held by the Lahore School Corporate Social Responsibility Centre under the Burki Outreach Program - Education, includes weekend skill development classes for the trainers of the underprivileged schools. Educational institutions are also offering practical training in Python, advanced Excel, and digital media marketing, which provides them with the core digital skills. The program is expected to increase capacity for teaching and support professional development, as well as improve the quality of learning in underserved areas.
02-12-2025

Azam Amjad Chaudhry, Pro-Rector of the Lahore School of Economics, presented prizes to the best performers of the 12th Entrepreneurship and Innovation Exhibition Competition 2025. BBA and BSc final year undergraduate students took part, and more than 60 innovative business ideas were exhibited. The ideas included IT and app development, modern technological solutions, and social entrepreneurship, all of which are creative, ambitious, and in the spirit of entrepreneurship promoted in the Lahore School.
02-12-2025

The Lahore School Entrepreneurship and Business Society organised the Lahore School Entrepreneurship Exhibition Competition 2025, which started with the Marketing Activities Day. In the first part, twelve groups of fourth-year students presented a wide variety of marketing projects, showcasing the creativity, strategy and practicality of the classroom learning. The event was a valuable experience in which students showcased their talents and also demonstrated the Lahore School’s commitment to developing experiential learning and entrepreneurship.
02-12-2025

Sayyed Sharjeel Musa Hussain, General Manager Supply Chain and Projects at Nishat Group, lectured to students of MBA II, Advanced Operations Management course at the Lahore School of Economics. He has shared his corporate experiences with students and has applied the six stages of supply chain management during his career. His career tips were also valuable, as he focused on soft skills, professional certifications, resilience, and learning to make mistakes. Students said they appreciated his insightful and highly informative presentation.
02-12-2025

Dr Shahid Amjad Chaudhry, Rector, Lahore School of Economics, chaired the 43rd meeting of the Academic Committee attended by senior faculty to discuss the Lahore School’s progress and deliberate on essential issues in academics. The agenda of the meeting was on curriculum development, quality improvement, and strategic plans to empower teaching, research and educational governance. The meeting reiterated the Lahore School’s beliefs on the importance of the academic standards and the empowerment of intellectual growth.
02-12-2025

It was a group photo captured at the end of the lecture by Dr Mazhar Javed, Senior Managing Consultant of Data Science and AI at Systems Limited, who came to speak to the BBA IV students of Introduction to Decision Analysis at the Lahore School of Economics. He covered AI development, the Data-to-Action Pipeline, major analytics, and machine-learning project structures. He provided an example retail marketing case study emphasising data quality issues and the complexity of prediction.
24-11-2025

The Lahore School of Economics has held a full-fledged Fulbright Scholarship Orientation where students were given detailed information and instructions on how to apply, what is required to be eligible and what the doctoral programme offers to its students. The event was held to foster academic aspiration and international interaction by providing potential applicants with the necessary knowledge and practical information. Such an initiative is embodied in the Lahore School's belief in helping students continue to receive high-quality international education and become valuable members of global academic and professional communities.
24-11-2025

Dr Shahid Amjad Chaudhry, Rector of the Lahore School of Economics, gave the winner of Business Fiesta 2025, an intensive entrepreneurial challenge organised by the Lahore School Entrepreneurship and Business Society, the winner's prize. The participants were given a live brief and only 2.5 hours to create a complete business pitch, which tested their creativity and analytical ability. By the standards of esteemed graduates, the event was also another milestone in enhancing innovation and entrepreneurial mastery at the Lahore School.
24-11-2025

The Lahore School Placements Office organised the Mentorship Programme 2025 at the Lahore School of Economics, where top companies and notable industrial professionals were invited to mentor the student body. The programme will provide career guidance, skills development, and practical professional experience. Participation in the event will support the Lahore School's goal of promoting student improvement and demonstrating its involvement in the industry, as it will be a fruitful day of learning and great networking.
24-11-2025

A special seminar on Role and Impact of AI on Advertising Industry of Pakistan was organised during the Second Annual Conference of the Department of Media Studies, Art and Design of the Lahore School of Economics. The topic addressed the radical impact of artificial intelligence on the creative process, customer experience, and business practices. It offered some thoughts to highlight the opportunities and challenges emerging as the advertising world morphs in response to the speed of technological change.
24-11-2025

Dr. Shahid Amjad Chaudhry, Rector of the Lahore School of Economics, gave a memento to Professor Rashid Rana, Dean of the School of Visual Arts and Design, BNU Lahore, during the Second Annual Conference of the Department of Media Studies, Art and Design, which took place at the Lahore School of Economics. It was a collaborative gesture that honoured Professor Rana academically and in a spirit of endeavour, in recognition of his eminent role in the teaching of contemporary art and design.
24-11-2025

Daniah Ishtiaq, Co-Founder and Strategy Lead of NERVE and a former employee of Coke, Ogilvy, and BBDO, had two high-impact sessions at the Lahore School of Economics, targeted to MBA and undergraduate students. She covered advertising as a combination of psychology, narratives, commerce, and creative messiness; how agencies work and what they do; and how AI is becoming more influential. Her engaging, insightful sessions generated a buzz and offered compelling industry insights.
24-11-2025

Students of The Lahore School of Economics took part in the BTech Competition. They demonstrated their technical, creative, and problem-solving abilities in a very competitive environment. Their participation was indicative of their passion for innovation and learning through practice, as they engaged with real-life technological issues and group projects. The competition was a great way to promote emerging talent and reaffirm the Lahore School's commitment to nurturing skills and academic excellence in technology-oriented disciplines.
24-11-2025

Participants of the Lahore School of Economics actively participated in the marketing of the next Exhibition Competition: Marketing Activity Day, demonstrating their creativity, team spirit, and tactful communication skills. They generated excitement on campus through their active outreach and eye-catching promotional campaigns. The activity reflects the institution's level of interest in experiential learning, offering students the opportunity to apply marketing concepts, develop practical skills, and contribute to an energetic culture of innovation and academic participation.
24-11-2025

Eco Artistry Competition, the Lahore School of Economics, was an exhibition of creativity and environmental awareness in innovative, sustainability-oriented artwork. Motives for conservation, climate consciousness, and eco-friendly design were examined, and mundane materials were transformed into striking works of art. The event was a celebration of artistic genius and, at the same time, good citizenship, where the students were encouraged to reflect on how man is connected to nature and the significance of sustainability in modern society.
24-11-2025

Bilal I. Gilani, the Executive Director in Gallup Pakistan, was invited to deliver a guest lecture on Marketing Research to the MBA II, Lahore School of Economics. He delivered an informative lecture, educating them on how global and local market research has evolved and on the growing role of insights in business decision-making. He traced the field’s history and the contributions of George Gallup, who introduced research methods in marketing, and discussed how AI and automation are changing the research process. He also presented vital insights into the diversity of the Pakistani market, the role of rural areas, the emergence of second-tier cities, and the changing consumer expenditure trend.
24-11-2025

Delegates registered for the two-day Seventh Annual Conference: Trends and Practices in the Social Sciences, marking the commencement of an engaging academic gathering at the Lahore School of Economics. The registration process brought together scholars, researchers, and practitioners from diverse disciplines, setting the tone for two days of intellectual exchange, critical dialogue, and discussion on contemporary developments within the social sciences.
17-11-2025

Lahore School of Economics students achieved in the LUMICS Economics Competition organised by the Lahore University of Management Sciences (LUMS), emerging as the winners in the Policy Making Round. Their outstanding analytical skills, strategic thinking, and teamwork were their main distinguishing strengths over rival teams, demonstrating the academic rigour and excellence developed by the Lahore School. This is an outstanding performance that can be attributed to their perseverance and intellectual ability.
17-11-2025

The Lahore School of Economics Sports Department made achievements in their winning streak by giving a spectacular performance in the Lahore University of Management Home Fixtures. Showing extraordinary skills, coordination and perseverance across various events, the contingent completed the fixtures with honour, winning the “Best Delegation” in both the male and female categories. An outstanding performance that is synonymous with the power and pride of the athletics of the Lahore School.
17-11-2025

Shahid Akhtar, President and CEO of Conciliators Without Borders, gave an informative session on conflict resolution to Third-Year undergraduate students of Organisational Behaviour at the Lahore School of Economics. Focusing on integrity as the main characteristic of a good conflict resolver, he also emphasised the importance of impartiality, active listening, and bringing the conflicting parties to a standard definition of their problem. He emphasised compassion, reasonable concessions and emotional toughness, through metaphors, illustrations, and thoughtful counsel, sparking intriguing discussion and insightful appreciation among the students.
17-11-2025

Haleema Tariq, Group Strategy Manager in Mayfair Foods, gave a lecture to the students of MBA I, Management Policy and Practices students in Lahore School of Economics. She described her career, mentioned the strategic and marketing principles, and emphasised the need to increase the volume and value across different markets. She stressed the interdependence of business functions and described corporate, competitive, and functional strategy levels. She noted the importance of data, stating that consumer insights when trying an item are the most helpful tool for informed decision-making.
17-11-2025

Dr. Shahid Amjad Chaudhry, Rector of the Lahore School of Economics, delivering the opening address of the Seventh Annual Conference “Trends and Practices in the Social Sciences”, was given by. Dr. Shahid emphasised the need to carefully conduct research, interdisciplinary research, and dialogue among scholars in comprehending social issues today. His comments were the prelude to a thought-provoking scholarly conference dedicated to promoting of knowledge and the culture of research in the social sciences.
17-11-2025

Capt. (R) Liaqat Ali Malik, DIG Police Establishment-II, CPO Punjab, Lahore, was the Chief Guest at the Lahore School of Economics seminar “The Modern Challenges and Reforms in the Police Service Sector in Pakistan” organised by the Lahore School Management Society. The discussion has shown the changing nature of law enforcement, institutional change and leadership in the public service, prompting students to think critically about governance, accountability and the future of policing in Pakistan.
17-11-2025

The Lahore School of Economics Corporate Social Responsibility Centre hosted an educational visit for the Roshni Green Earth School, Bedian Road, to the Dawn Bread Factory in Kot Lakhpat, the tour was an enjoyable experience that gave students a view of the steps that go into the making of the items that people buy daily at the bakery like bread and buns, and how accurate and laborious each step is. The students had a great time in the briefing session and the behind-the-scenes experience, as well as special treats generously provided by the Dawn team.
17-11-2025

The launch of Dr. Sabiha Mansoor’s book, Pakistan’s Multilingualism and Multicultural Landscape, took place during the Seventh Annual Conference: Trends and Practices in the Social Sciences. Dr. Shahid Amjad Chaudhry, Rector, Lahore School of Economics, and Ms. Munaza Hassan, Senior Teaching Fellow, shared thoughtful reflections on Dr. Mansoor’s remarkable scholarly contribution, highlighting the book’s significance in advancing research on Pakistan’s linguistic diversity and cultural complexity.
17-11-2025

Informatively and very interactively, the LSIL & AI Centre organised a session about Artificial Intelligence, Mr. Arsalan Gondal (CEO, PRISSOL) and Mr. Fahad Nabeel (Co-Founder, PRISSOL) were the guest speakers. Its objective was to help students learn more about the ever-evolving nature and the growing significance of AI implementation across various professional activities. The speakers discussed critical fields such as AI data management, AI-based financial solutions, and AI-based business management, presenting the basic tools a company needs to succeed in AI adoption. The event equipped attendees with valuable insights into the transformational nature of AI and its growing presence in the business world of tomorrow.
17-11-2025

Professor Ali Raza, Department of Media Studies, Art and design, in the Lahore School of Economics took his students on an academic visit to the National College of Arts (NCA) where they got a rich experience to explore one of the best institutions of art and design in the country, and to learn more about creative practice and artistic culture in the country.
17-11-2025

The Lahore School Alumni Entrepreneurs Marketplace was a dynamic event that took place on the campus as one of the most interesting exhibitions of entrepreneurship, creativity, and community. Alumni and students get together to exchange their personal and professional experiences, display their ventures and interests by setting up stalls for food, fashion, craft, and lifestyle brands, and create an atmosphere of vitality and excitement. The Lahore School Music Society filled the event with melodious sounds and vibrant rhythm. The event was an excellent reunion of alumni to network and reminisce about fond memories of Lahore School, which, over the years, has been dedicated to promoting entrepreneurial excellence and a sense of community.
17-11-2025

Mr. Asim Jilani, the Group Head of Special Assets Management Group in Faysal Bank Limited, gave a very engaging lecture to BS IV students undertaking Banking course in the Distinguished Professional Lecture Series Programme of the Lahore School of Economics Corporate Relations. He discussed the most critical risk management, defined the primary risk areas like business, credit, market, operational and compliance risks, and demonstrated the Credit Risk Management Framework. Mr. Another principle of Islamic banking that Jilani emphasised was the structure of Islamic banking and how this is contrasted with conventional banking, as well as providing viable ideas on how the direction of ethical finance is taking.
08-11-2025

Mr. Salman Haroon, Chief Strategy and Innovation Officer of CCL Pharmaceuticals, has provided a practical lecture to the BBA IV students enrolled in the Marketing Management course under the Distinguished Professional Lecture Series Programme of the Lahore School of Economics Corporation Relations. Relying on his long-standing work in the pharmaceutical industry, he shared the key features of the international pharmaceutical environment, including the three largest international standards, including the US FDA, EU, and PICS, and emphasised the scope of the pharmaceutical market worldwide, which amounts to 1.65 trillion dollars. At the end of his session, Mr. Haroon reaffirmed the importance of effective brand positioning and presented the students with the framework of How to Win, customer segmentation, prioritisation, and engagement strategies which offered students a great chance to learn about strategic marketing and brand management in a competitive global market.
08-11-2025

The Lahore School Business Technology Society organised an informative and motivational event, Mr. Omar Khan of NetSol Technologies was the guest speaker to share his vast experience on the subject. who discussed his professional knowledge on Project Management and Career Development. Mr. Khan talked about how best to approach projects, develop cooperation, and successfully implement them in the dynamic corporate sector. Another theme he discussed was the need to align personal development with long-term career dreams so that students would explore their professional paths with focus, intent and flexibility. The seminar was an informative blend of practical advice and inspirational talk, and it reaffirmed the Lahore School’s approach to thought in providing its students with the tools and mindset necessary to survive in the modern business environment.
08-11-2025

The Lahore School of Economics held an invigorating and creatively enriching Art Workshop where students were given a chance to learn various methods of visual expression with the help of the skilled instructors. The session helped participants explore form, colour, and composition and develop technical skill as well as artistic creativity. The workshop was created to develop the creative abilities and ideals of the Lahore School, given its emphasis on interdisciplinary education and on fostering students’ cultivation of aesthetic sensibilities in a rich academic and cultural setting.
08-11-2025

Lahore School of Economics arranged a stimulating and informative session on Distribution as part of the MBA programme. Mr. Ahmad Salman, Chief Executive Officer of Sigma, was invited to speak on the subject as part of the Distinguished Professional Lecture Series Programme to share his vast expertise in the industry and strategic thinking of the realities of distribution management in today’s business context. Major issues discussed in his talk included supply chain optimisation, channel strategy, and operational efficiency, which provided students with a practical insight into how an effective distribution is used to achieve overall business success. The session was a priceless learning experience, with the gap between theories and practical corporate application being narrowed.
08-11-2025

The Placements Office in the Lahore School of Economics hosted a highly informative event called Growth Marketing of the SaaS Products and B2B Sales Strategies, with industry experts from Carbonteq. The session provided students with an overview of the modern-day forces in the software and business-to-business industry. The speakers provided meaningful insights on how to scale SaaS products, optimise digital outreach and craft effective sales strategies that meet the changing demands of modern businesses, through engaging discussions and practical examples. The session provided participants with a rare opportunity to connect theoretical concepts with practical applications, preparing them to work in digital marketing, technology, and strategic business management.
08-11-2025

Mr. Badar Khushnood, Co-founder of Bramerz and Fishry.com, former Country Consultant with Google, Facebook and Twitter, presented an enlightening and progressive session to the MBA students at the Lahore School of Economics on Digital Marketing. As a guest of the Distinguished Professional Lecture Series Programme hosted by the Lahore School Corporate Relations, Mr. Khushnood presented his vast career experience and knowledge in the changing world of the digital landscape. He talked about the new marketing trends and data-driven approaches, and the revolutionising nature of technology in consumer outreach and brand communication. The session provided students with valuable insight into the industry and practical knowledge, preparing them to operate in the fast-changing digital marketing environment with the innovative approaches and strategic vision needed.
08-11-2025

The Lahore School of Economics News and Broadcast Society (LSNB) organised an exciting event, ‘Campus Voices: Street Interview Day’, aimed at capturing the dynamic life of the students in the Lahore School of Economics. This exercise gave students an open space to air their views, exchange humour, and demonstrate their impulsive energy through impromptu interviews held across campus. And between attentive philosophising and bouts of hilarity, the event showcased the variety of opinions and the vibrant essence that serves to characterise the Lahore School community. This initiative provided the LSNB with an array of benefits, including the ability to celebrate students, to truly express themselves and develop their communication and media production capabilities in a highly interactive and entertaining environment.
08-11-2025

The Lahore School of Economics Incubation Lab and Artificial Intelligence Centre hosted an enlightening and captivating event called Journey of a Young Entrepreneur, in which Mr. Asad Khan, the main speaker, is the CEO of EXTRACTION Coffee, and Mr. Mohammad Talha, an expert in AI and a faculty member at the Lahore School of Economics, is the host. The session gave the students an interactive learning opportunity that would allow them to learn the entrepreneurial journey through the experiences, challenges, and achievements of Mr. Khan in developing a successful coffee brand out of thin air with the help of artificial intelligence. Mr. Talha supported the discussion with some insights into how artificial intelligence can change the nature of entrepreneurship and business innovation. The speakers presented valuable insights into the convergence of creativity, technology, and persistence in building entrepreneurial success, and in the process, motivated students to pursue their own business aims with confidence and vision.
01-11-2025

The Lahore School of Economics Entrepreneur and Business Society held an existing and thought-provoking event that was named Brewing Business. The session was used as an interactive space for potential business stakeholders to share creative ideas, business strategies and the changing landscape in which start-ups and businesses are developing in Pakistan. The event fostered creative, critical thinking, and entrepreneurial problem-solving through stimulating conversations and dynamic participation. Brewing Business was indicative of the society’s current commitment to nurturing a spirit of innovation, leadership, and practical learning among students at the Lahore School, geared towards business excellence and entrepreneurial development.
01-11-2025

The Lahore School of Economics / Faculty of Economics Board of Studies meeting was held under the chair of Dr Azam Amjad Chaudhry, Pro-Rector. The gathering was a crucial platform to assess academic developments, determine the existing curriculum and deliberate on strategic pathways to improve research and teaching quality throughout the faculty. Respondents had deep discussions about the policy and pedagogical changes, and how the academic programmes relate to the modern-day economic issues. The meeting reaffirmed that the faculty is committed to the high educational standards and is part of the Lahore School’s overall vision of advancing the scholarship and policy-oriented research in the field of economics.
01-11-2025

The Lahore School of Economics Marketing Society was honoured with the company of an outstanding alumnus of the institution, Mr Saim Rehman, as the guest speaker in a very enriching and enjoyable session. Based on his professional life, Mr Rehman provided valuable insights into modern marketing trends, strategic communication and the dynamic nature of brand marketing in the contemporary, competitive business world. His speech also provided students with practical insights into the industry and motivated them to apply their academic knowledge in the real world. The session also highlighted the values of the Lahore School, including meaningful alumni engagement and experiential learning within the School’s educational community.
01-11-2025