BBA Double Major in Finance and Marketing

Programme Mission:
To help the graduates navigate today’s competitive business environment with ease and confidence by giving them an in-depth understanding of both marketing and finance functions. Graduates of double major program are expected to be able to pursue career in the financial services as well as other industries.

First Year Second Year Third Year Fourth Year
Winter Term: Sept. – Dec Winter Term: Sept. – Dec Winter Term: Sept. – Dec Winter Term: Sept. – Dec
  1. Intro to Micro Econ (3)
  2. Mathematics I (3)
  3. Statistics I (3)
  4. Applications of Information Communication Technologies (ICT- Computing I ) (3)
  5. Communication Skills (3)
  6. Islamic Studies*(2)
  7. Ideology and Constitution of Pakistan/ Studio Arts *(2)
  1. Principles of Marketing
  2. Principles of Management
  3. Business Communication
  4. Environmental Science: Intro(3)
  5. Financial Accounting II
  6. Entrepreneurship*(2)
  1. Financial Management II
  2. Intro to Capital Markets
  3. Advertising
  4. Cost Accounting
  5. Marketing Management
  1. Banking
  2. Research Methods
  3. Operations Mgmt
  4. Risk Management
  5. Introduction to Decision Analysis
Spring Term: Jan. – May Spring Term: Jan. – May Spring Term: Jan. – May Spring Term: Jan. – May
  1. Intro to Macro Economics (3)
  2. Mathematics II (3)
  3. Statistics II (3)
  4. Computing for Business & Economics II (3)
  5. Academic Writing (3)
  6. Financial Accounting I
  7. Studio Arts/ Ideology and Constitution of Pakistan*(2)
  1. Financial Management I
  2. Sociology/Psychology *(2)
  3. OB & HRM
  4. Business Analytics
  5. Intro to Consumer Behavior
  6. Civics and Community Engagement*(2)
  1. Financial Statement Analysis
  2. Export Marketing
  3. Investments
  4. Intro to Taxation & Auditing
  5. Services Marketing
  1. Strategic Mgmt.
  2. Management of Financial Institutions
  3. Supply Chain Mgmt
  4. Industrial Marketing
  5. Pakistan Economy *(2)
  6. Research Project (3)
    Summer Term: June – Aug  


Applied Business Field Assignment and Report (Internship) (3)


Length of BBA Double Major in Finance and Marketing programme and Graduation Requirements: The BBA Double Major in Finance and Marketing Programme is a 4 year degree programme requiring completion of minimum of 165 credit hours. A CGPA of 2.0 is required to graduate from the programme.
Credit Hours: All courses are 4 credit hours each except courses indicated as (3 credit hours) and (2 credit hours.)
Academic Year: The academic year consists of 2 Semesters (Winter, Spring) and an optional Summer Term for deficiency/ failure/repetition courses. The Winter Semester from September - December and Spring Semester from January – May consist of 16-18 weeks each including one week for Mid Semester Exams and one week for Final Semester Exams. The optional Summer Term for deficiency/failure/repetition courses will be from June – August for 9-11 weeks.
Course Load: Students can take a maximum of 21 credit hours during the regular winter and spring semesters and a maximum of 8 credit hours in the optional Summer Term for deficiency/failure/repetition courses. The maximum number of total credit hours excluding deficiency/failure/repetition courses may not exceed 42 credit hours in an academic year. The Research Method Course and Research Project in the fourth year cannot be advanced to an earlier semester.
Internship:  In order to graduate students will be required to complete an Applied Business Field Assignment and Report (Internship) ( 3 credit hours) at least 6-8 weeks in duration which is to be taken in any Summer Term.
Entrance Requirements: Admission into the Lahore School’s Bachelors Programmes is regulated through i) SAT I (1200 with minimum 600 mathematics) or Lahore School Entrance Examination and ii) interview process. Entrance requirements for the Bachelors Programmes are 12- 13 years of formal schooling with a maximum of one gap year with the following certifications: (i) Matric and Intermediate with at least 60% marks (ii) American High School Diploma with IBCC equivalence of 60%. (iii) International Baccalaureate with IBCC equivalence of 60%.
(iv) GCE ‘O’ Level passes in 8 subjects and A level in three principal subjects with IBCC equivalence of 60%. No credit in A Level will be given for any Advanced Subsidiary or General Paper or any other half credit course. Candidates awaiting final result can also apply subject to the condition that they submit their A Level / FA / FSc and High School result soon after their declaration in August. An equivalence certificate will be required for O-Level / American High School Diploma / International Baccalaureate and A-Level from IBCC.

The Lahore School of Economics has the right to make modifications in its Policies including Admission Policies, Fees, Courses, Course Sequence, Seminar, Tutorial and Graduation requirements for any Undergraduate/ Graduate Programme