BBA Major in Marketing and Minor in Social Sciences

Programme Mission:
To focus on development of Marketing competency needed to operate in global markets where crosscultural interactions are becoming more frequent. An intellectually rigorous and methodologically strong introduction to social sciences is expected to help the graduates to operate with ease in culturally and linguistically diverse work places.

First Year Second Year Third Year Fourth Year
Winter Term: Sept. – Dec Winter Term: Sept. – Dec Winter Term: Sept. – Dec Winter Term: Sept. – Dec
  1. Intro to Micro Econ (3)
  2. Mathematics I (3)
  3. Statistics I (3)
  4. Applications of Information Communication Technologies (ICT- Computing I ) (3)
  5. Communication Skills (3)
  6. Islamic Studies*(2)
  7. Ideology and Constitution of Pakistan/ Studio Arts *(2)
  1. Environmental Science: Intro(3)
  2. Principles of Marketing
  3. Intro to English Literature
  4. Language, Culture & Society/ Introduction to Philosophy
  5. Entrepreneurship *(2)
  1. Financial Mgmt I
  2. Marketing Management
  3. Financial Accounting II
  4. OB & HRM
  1. Industrial Marketing
  2. Business Analytics
  3. Research Methods
  4. Introduction to Decision Analysis
  5. Cost Accounting(3)
Spring Term: Jan. – May Spring Term: Jan. – May Spring Term: Jan. – May Spring Term: Jan. – May
  1. Intro to Macro Economics (3)
  2. Mathematics II (3)
  3. Statistics II (3)
  4. Computing for Business & Economics II (3)
  5. Academic Writing (3)
  6. Studio Arts/ Ideology and Constitution of Pakistan*(2)
  7. Financial Accounting I
  1. Sociology/Psychology*(2)
  2. International Political Economy
  3. Intro to Consumer Behavior
  4. Principles of Management
  5. Civics and Community Engagement* (2)
  1. Advertising
  2. Financial Mgmt II
  3. Operations Mgmt
  4. Services Marketing
  1. Strategic Mgmt
  2. Export Marketing
  3. Supply Chain Mgmt
  4. Pakistan Economy *(2)
  5. Research Project (3)
    Summer Term: June – Aug  


 Applied Business Field Assignment and Report (Internship)(3)


Length of BBA Marketing programme and Graduation Requirements: The BBA Major in Marketing and Minor in Social Sciences Programme is a 4 year degree programme requiring completion of a minimum of 144 credit hours. A CGPA of 2.0 is required to graduate from the programme.
Credit Hours: All courses are 4 credit hours each except courses indicated as (3 credit hours) and (2 credit hours.)
Academic Year: The academic year consists of 2 Semesters (Winter, Spring) and an optional Summer Term for deficiency/ failure/repetition courses. The Winter Semester from September - December and Spring Semester from January – May consist of 16-18 weeks each including one week for Mid Semester Exams and one week for Final Semester Exams. The optional Summer Term for deficiency/failure/repetition courses will be from June – August for 9-11 weeks.
Course Load: Students can take a maximum of 21 credit hours during the regular winter and spring semesters and a maximum of 8 credit hours in the optional Summer Term for deficiency/failure/repetition courses. The maximum number of total credit hours excluding deficiency/failure/repetition courses may not exceed 42 credit hours in an academic year. The Research Method Course and Research Project in the fourth year cannot be advanced to an earlier semester.
Internship:  In order to graduate students will be required to complete an Applied Business Field Assignment and Report (Internship) ( 3 credit hours) at least 6-8 weeks in duration which is to be taken in any Summer Term.
Entrance Requirements: Admission into the Lahore School’s Bachelors Programmes is regulated through i) SAT I (1200 with minimum 600 mathematics) or Lahore School Entrance Examination and ii) interview process. Entrance requirements for the Bachelors Programmes are 12- 13 years of formal schooling with a maximum of one gap year with the following certifications: (i) Matric and Intermediate with at least 60% marks (ii) American High School Diploma with IBCC equivalence of 60%. (iii) International Baccalaureate with IBCC equivalence of 60%.
(iv) GCE ‘O’ Level passes in 8 subjects and A level in three principal subjects with IBCC equivalence of 60%. No credit in A Level will be given for any Advanced Subsidiary or General Paper or any other half credit course. Candidates awaiting final result can also apply subject to the condition that they submit their A Level / FA / FSc and High School result soon after their declaration in August. An equivalence certificate will be required for O-Level / American High School Diploma / International Baccalaureate and A-Level from IBCC.

The Lahore School of Economics has the right to make modifications in its Policies including Admission Policies, Fees, Courses, Course Sequence, Seminar, Tutorial and Graduation requirements for any Undergraduate/ Graduate Programme