PUBLICATIONS

• “THE NEXUS BETWEEN WOMEN EMPOWERMENT AND ETHICAL LEADERSHIP FROM PAKISTAN’S CULTURAL LENS IN CONTEMPORARY TIMES” in Journal of Political Stability Archive, 2025
• “GOING GREEN: INVESTIGATING THE RELATIONSHIP BETWEEN GREEN HRM PRACTICES AND EMPLOYEE PERFORMANCE THROUGH MODERATED MEDIATION” in Journal of Law & Social Studies (JLSS), 2023
• “IMPACT OF NATIONAL AND INTERNATIONAL CELEBRITY ENDORSEMENT ON HIGH AND LOW INVOLVEMENT PRODUCT PURCHASE; STORY OF OUT-OF-HOME MEDIA: AN EXPERIMENTAL DESIGN” in Journal of Organizational Studies and Innovation, 2021
• “EFFECTS OF FALSE NEWS ON DECISION MAKING, ACCORDING TO ISLAMIC OUTLOOK” in Journal of Law & Social Studies (JLSS), 2019
• “BRAND PLACEMENTS IN FILMS AND TELEVISION: AN EFFECTIVE MARKETING COMMUNICATION STRATEGY TO INFLUENCE CUSTOMERS " in International Journal Of Management Education, 2018
• “ANALYZING RESEARCH METHODOLOGIES AND PUBLICATION TRENDS IN SERVICE MARKETING LITERATURE” in Cogent Business & Management, Taylor & Francis online, 2018.
• “Future of Internet Banking and banking strategies in Developing Countries” in the Fifth International Conference on Advances in Social Science, Management and Human Behaviour - SMHB 2017.
• “TIME MANAGEMENT IN ISLAM” has been published in June 2016 issue of HEC recognized Y-category journal AL-IDAH.
• “SOCIAL WELFARE MEASUREMENT IN PAKISTAN: An Ordinal and Cardinal Approach” with Dr M.Buloch in 2007 in Pakistan Economic and Social Review, No 1. Summer 2007, HEC recognized X-category journal.

 

CONFERENCES / WORKSHOPS

• 5^th International Conference on Advance in Social Science, Management and Human Behavior by IRED, Italy “Future of Internet Banking and Banking Strategies in Developing countries”
• 28th International Business Research Conference, Barcelona, Spain on “Canonical Correlation Investigation of the effect of job stress on job satisfaction and job performance: A study of private university teachers”.
• 2- Days workshop on Conjoint Analysis by Lahore School of Economics (2015)
• 2 – Days workshop on Overview of Research Methods by Lahore School of Economics (2015)
• 2 – Days workshop on Overview of Research Methods by Lahore School of Economics (2015)
• Annual conference on the Management of Pakistan Economy held at Lahore School of Economics. (2010)
• Short course on “Banking Operations” organized by First Women Bank Ltd. (2002)

 

RESEARCH WORK (not published)

• “Impact of Job Stress on Job Performance and Job Satisfaction of Teachers in Private Universities of Lahore, Pakistan” and presented it at 28^th International Business Research Conference held in Sept. 2014.
• “effective leadership:
  different situations and styles of leadership and their role in organizational performance” in 2010 as a part of my MS thesis.
• “Mergers & Acquisitions, Causes, and Consequences Review” for the Derivatives course studied in 2008.