Fahad Mansoor Pasha

Dr. Fahad Mansoor Pasha is an Assistant Professor in the Department of Business Administration at the Lahore School of Economics. He holds a PhD in Business and Management from Warwick Business School (University of Warwick) and an MPhil in Strategy, Marketing, and Operations from the University of Cambridge’s Judge Business School. Dr. Pasha has taught a variety of courses, including Consumer Behavior, Marketing Management, Decision Analysis and Business Analytics to the undergraduate, graduate, and executive programs. His teaching and research interests lie at the intersection of marketing strategy, decision-making, and data-driven business analysis.

CV


  • Pasha, F.M., Habib, F., Kamran, K., Azam, A., Ali, Z., and Hussain, D. (2025). Let the Customers Speak Their Hearts Out: The Role of Verbosity and Emotions in Online Viewer?to?Viewer Engagement. Human Behavior and Emerging Technologies, 2025(1), p.6282833.
  • Habib, F., Ali, Z., Azam, A., Kamran, K., and Pasha, F.M. (2024). Navigating Pathways to Automated Personality Prediction: A Comparative Study of Small and Medium Language Models. Frontiers in Big Data, 7, p.1387325.
  • Rauf, A.A., and Pasha, F.M. (2024). Vlogging Gastronomic Tourism: Understanding Global North–South Dynamics in YouTube Videos and Their Audiences’ Feedback. Tourism Geographies, 26(3), pp. 407–431. doi: 10.1080/14616688.2024.2325933.
  • Sajjad, A., and Pasha, F.M. (2025). Beauty and the Beast: An Experimental Study on the Effect of Instagram Food Posts Featuring a Celebrity vs. Without a Celebrity on the Eating Intention of Healthy vs. Unhealthy Food. BMC Public Health.