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Ambreen Kashif

Ambreen Kashif is an Assistant Professor in the Business Department at the Lahore School of Economics and is currently enrolled in the PhD program. Her academic work focuses on management, technology, and organizational behavior, and she is committed to combining strong research with impactful teaching.

    • “Impact of Transformational Advertisement on Customer Attitude, Perception, and Purchase Intention”. Kashif, A, Rashid, R. Journal of Organizational Studies and Innovation, vol 3, no. 4, pages 1 -14. (2016) Impact factor JCR 0.1 GIF (1.58)
    • “Brand Extensions: A methodological perspective”, Kashif, A. Journal of Organizational Studies and Innovation, vol 5 no 1 pg 39-58 (2018) Impact factor JCR 0.1 GIF (1.58)
    • “Do Corporate Governance Mechanism Influence CEO’s Compensation? An evidence from Pakistan Banking Sector.” Rashid, R., Kashif, A. Journal of Organizational Studies and Innovation, vol 5, no. 2, pg 22-47 (2018) Impact factor JCR 0.1 GIF (1.58)

Other work

    • “Strategy Bites Back: Strategy is far more, and less than you ever imagined”, a Book review of Henry Mintzberg's Book.