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Saad Shahid

Dr. Saad Shahid is an Associate Professor of Business at the Lahore School of Economics. He holds a PhD in Business Administration from the Lahore School of Economics with a specialization in Brand Management, an MBA in Marketing and Strategy from Cardiff University (UK), and a BBA (Hons.) in Accounts and Finance from the Lahore School of Economics.

At the Lahore School he  teaches undergraduate and graduate courses including Advertising, Brand Management, Marketing Research and Research at the Lahore School, and his research interests include Brand Positioning effectiveness, Brand hate/ love, Corporate branding, Employer branding, Public development branding, Destination branding, Digital marketing mavens, Institutional CSR, Strategic retail branding, Branding in digital and social media, Green branding.

  1. Nauman. Z, Shahid. S., Jawad. Laiba., and Ayyaz. I. (2024). Relationship between Green Advertising Receptivity and Consumer Intention to Purchase Eco labeleds Product: Role of Trust as a Mediator, Journal of Excellence in Management Sciences, 3(1), 59-84.  
  2. Niazi. N, Shahid. S., and Ayyaz. I. (2023). The Effects of Visually Warm vs (Visually cold) Retail Design on Store Patronage Intentions, Business and Economic Review, 15(2), 1-23. http://dx.doi.org/10.22547/BER/15.2.1
  3. Shahid. S., Nauman. Z., and Ayyaz. I. (2023). The Impact of Parasocial Interaction on Brand Relationship Quality: The Mediating Effect of Brand Loyalty and Willingness to Share Personal Information, International Journal of Management Research and Emerging Sciences, 13(1), 51-82. http://dx.doi.org/10.56536/ijmres.v13i1.349
  4. Shahid.S., and Ayyaz. I. (2022). Employer Branding: How Perception of Social Media Use and Prior Work Experience Impacts Employer Attractiveness for Prospective Employees, Pakistan Business Review, 24(3), 220-251. https://doi.org/10.22555/pbr.v24i3.691
  5. Shahid. S., and Zafar. S. (2021). The Moderating Role of Market Mavens in Explaining the Impact of Brand Positioning Strategies on Brand Love, South Asian Journal of Management Sciences, 15(1), 29-51. https://doi.org/10.21621/sajms.2021151.03
  6. Shahid. S., and Zafar. S. (2020). Brand Positioning Strategies and their Effectiveness: A case of High Street Fashion Retail Brands in Pakistan, Paradigms, 13(2), 90-99. https://doi.org/10.24312/1972130213
  7. Shahid. S., (2019). Does the Choice of Brand Positioning Strategy Matter in the Creation of Brand love? The Mediating Role of Brand Positioning Effectiveness, Lahore Journal of Business, 8(1), 107-144. http://dx.doi.org/10.35536/ljb.2019.v8.i1.a6
  8. Shahid. S. and Ayaz. R., (2018). Practicing market orientation for customer engagement: The mediating effect of personalization and multi-channel marketing, Lahore Journal of Business, 7(1), 1-32. http://dx.doi.org/10.35536/ljb.2018.v7.i1.a1
  9. Shahid. S. (2017). Using Conjoint Analysis to Estimate High School Student’s Preferences for selecting a college. American International Journal of Social Sciences, 6(4), 66-75.
  10. Chaudary, S., Zahid, Z., Shahid, S., Khan, S., N., & Azar, S. (2016), Customer Perception of CSR Initiatives: Its Antecedents and Consequences, Social Responsibility Journal, 12 (2), 263-279. (Emerald, indexed in Scopous, ESCI, rated by ABDC) http://dx.doi.org/10.1108/SRJ-04-2015-0056
  11. Shahid S. and Khan. S. N., (2016). Integrating Operations and Marketing in Fast Food Home Delivery Service. Lahore Journal of Business, 4(2), 23-50.  http://dx.doi.org/10.35536/ljb.2016.v4.i2.a2
  12. Shahid. S., Riaz. Z., Salman. M. and Raza, S. M. (2015). Turnover Intention Predictors amongst the Employees of Public Sector Organization: A Case of Polio Vaccination Teams. Journal of International Business and Economics, 15(4), 49-62.  http://dx.doi.org/10.18374/JIBE-15-4.6

xiii). Chaudhry. S. and Shahid. S., (2013). Developments in the studies of Cross Borders          Mergers & Acquisitions. Lahore Journal of Business, 2(1), 35-64. http://dx.doi.org/10.35536/ljb.2013.v2.i1.a2

 

Current Research

i). Shahid. S., and Ahmad. A. and Ayyaz. I. (2025). Impact of Brand Personality on Loyalty Intention through the Mediation of Brand Attachment: Moderating Effect of Brand Reputation.

ii). Shahid. S., and Ayyaz. I. (2024). Factors Influencing Medical Tourism Adoption and the Role of Country Branding as a Mediator to Develop Coherent Medical Tourism Strategies.

 

ITC

  • Impact of Absorptive Capacity on Firm Performance: Exploring the Roles of Strategic Alliances, R&D Investment, Government tax incentives and Appropriability Mechanisms.
  • Impact of ambidexterity on o performance. The moderating role of absorptive capacity.
  • Navigating green futures: Investigating the role of organizational ambidexterity in fostering green entrepreneurial intentions among university students in Pakistan.