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Feryal Khan

Ms. Feryal Khan is an Assistant Professor in the Faculty of Business Administration at the Lahore School of Economics. She teaches courses in Organizational Behaviour and Management, Marketing, as well as Analytical and Quantitative subjects, and also supervises student research projects. She holds an MPhil and an MBA from the Lahore School of Economics and a BA from Kinnaird College, Lahore, and is currently pursuing a PhD in Business Administration. Her research focuses on Human Resource Management, Organizational Behaviour, Employee Commitment, and the broader interaction between business and society. Ms. Khan has professional experience in both the banking and NGO sectors, having served at Bank Alfalah Limited and Aurat Foundation, and is recognized for her expertise in research, teaching, leadership, and ethical professional practice.

Selected Publications:

  • Feryal Khan, Ansa Mehmood, & Amina Talat (2022). “The Impact of Social Media Marketing, Perceived Quality and Brand Awareness on Consumer’s Brand Loyalty in Pakistan.” Pakistan Journal of Psychological Research, 37(4), 533–550.
  • Feryal Khan & Ansa Mehmood (2018). “Purchase Intention Drivers for Private Level Brands.” Pakistan Business Review.
  • Feryal Khan, Amina Talat & Sana Azar (2015). “Organizational Factors and Affective Commitment: Moderating Role of Employees’ Age.” Pakistan Journal of Psychological Research, 30(2), 407–421.
  • Sana Azar, Feryal Khan, Amina Talat (2014). “Consumer Behaviour towards Nonlocal Brands.” Lahore Journal of Business.
  • Feryal Khan & Sohail Zafar (2014). “The Influence of Organizational Factors on Employees’ Commitment Levels: A Study of the Banking Sector of Pakistan.” Pakistan Business Review.
  • Feryal Khan & Sohail Zafar (2013). “An Empirical Study of Affective Commitment across Demographic Groups in the Banking Sector of Pakistan.” Pakistan Journal of Commerce and Social Sciences, 7(3), 555–563.

Conference Presentations:

  • “The Impact of Social Media Marketing on Brand Loyalty on Consumers through Double Mediation of Brand Awareness and Perceived Quality in an Emerging Economy.” International Conference on Advances in Economics, Social Science and Human Behaviour Study, University of Westminster, London, 2019.
  • “Determinants of Affective Commitment: The Moderating Role of Education.” 6th Annual International Conference on Business Strategy in the Age of Disruption, Singapore, 2016.