Lahore School Of Economics

Mehrukh Salman

Assistant Professor, Department of Business Administration

Ms Salman is an Assistant Professor at Lahore School of Economics. She is a gold medallist in MPhil in Business Administration and On Dean’s Honour List in MBA and BBA Program. She had the honour to study in Turkey in a fully funded exchange program. Ms Salman recently completed her Post Graduate Diploma in Research and also got an opportunity to study PhD courses in Switzerland on Full Scholarship. She also had an Opportunity to attend Case study teaching Seminar in Harvard University in 2017.

She has a keen interest in research. As an active research she has collaborated with other academicians and practitioners. She has number of research publications in local and international journals and have also presented her research work in conference internationally and locally.

Her diverse experience in research has greatly helped students as well as faculty. She had the opportunity to conduct number of research based workshops for the faculty members. Along with research activity she has headed HEC Self-Assessment report. She has been teaching Management and Marketing courses to graduate and undergraduate students for several years. Has been Supervising Research at Graduate Level (MBA and MPhil). Her topic of research interest includes; Organisational Ethics, Job Satisfaction, Total Quality Management.

Articles Published:

Jawaid,M. Baig,A and Chaudary, S.,Role of Organizational Ethics on Job Satisfaction: Case of Insurance Sector of Pakistan”, Applied Journal of Basic and Applied Science Res, 2014.4(1): 42-53
Salman, M., Khan, S. and Gul, M.S.A. Factors Influencing Impulse Buying of Sports Team Merchandise in Developing Country: an Empirical Investigation. Pakistan Journal of Commerce and Social Sciences, 2014. 8(1), pp.185-200.
Salman,M and Baig, An Effect of Organizational Ethics on Job Satisfaction of Non-Life Insurance Employees in Pakistan.Pakistan Business Review.2014, 13(3) p. 101-128.
Salman, M. & Naeem,U. The Impact of Consumer Ethnocentrism on Purchase Intentions: Local versus Foreign Brands. The Lahore Journal of Business.2015, 3(2), pp. 17–34.
Chaudary, S, Sohail, Z and Salman,M. Does total quality management still shine? Re-examining the total quality management effect on financial performance. Total Quality Management. 2015, 26(7-8): 811-824.
Salman, M and Masood, M. Human Resource Outcome: Meta-Analysis. Pakistan Business Review. 2019, 21(1), pp.77-86.

Workshops Conducted:

Seminar (2017) on Teaching Case
Study Research Work shop (2015) on Experimental Design and its statistical analysis for the faculty members.
Research Workshop (2013) on advanced statistical techniques for the faculty members.

Workshops Attended:

2 days workshop on Multi-level Data Analysis Using Mplus (2020)
2 days’ workshop by National Business Education Accreditation Council (2018) on Writing for Quality Journal.
2-Day Workshop on Qualitative Data Analysis by Using NVivo (2018)
2 days seminar Harvard University (Boston) Case Study Teaching Seminar (2017)
4 days workshop by Lahore School of Economics (2015) on accounting software.
1 day workshop onWriting a Dissertation Proposal (2015)
2 days workshop by Institute of Research Promotion (2014) on Managing Qualitative Research- NVivo.
3 days workshop by Lahore School of Economics (2013) on how to write and conduct a Case Study.
3 days workshop by ASMAAR on (2013) Advance Research Methods and Techniques.
2 days workshop by Association of Management Development Institutions of Pakistan (2012) on teaching skill.