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Mehrukh Salman

Mehrukh Salman is an Assistant Professor at the Lahore School of Economics, where she has taught for over fifteen years in the areas of Organizational Behaviour, Human Resource Management, Sales Force Management, and Leadership. She is a gold medallist in MPhil Business Administration and was placed on the Dean’s Honour List in both her MBA and BBA programs. She also had the honour of studying in Turkey on a fully funded international exchange program from Bahcesehir University.

Ms,Salman  completed her Postgraduate Diploma in Research, further strengthening her methodological expertise. In addition, she was selected for a fully funded academic opportunity in Saint Gallen University, Switzerland, where she completed advanced PhD-level courses. In 2017, she attended a prestigious case study teaching Seminar at Harvard University, enriching her pedagogical approach and enhancing her experiential teaching methods.

She is currently pursuing her PhD in Management. As an active scholar, she has collaborated with academics and practitioners, published in local and international journals, and presented her work at conferences both in Pakistan and abroad. 

Her diverse portfolio includes conducting faculty development workshops along with teaching. Her broad expertise in management  paired with her international exposure and research contributions, allows her to bring a rich, multidimensional perspective to her classroom and academic community.

  1. Salman, M. (2023). Brand Equity Creation through a Moderated Mediation Model in the Luxury Brand Industry: https://ljb. org. pk/wp-content/uploads/2024/02/04-Salman-and-Chaudary-ED. pdf. Lahore Journal of Business, 11(1), 81-102.
  2. Masood, M., & Salman, M. (2023). The role of deceptive advertisements and ethical decision outcomes in determining buying behavior. The Business & Management Review, 14(2), 23-35.
  3. Salman, M., & Masood, M. (2019). HUMAN RESOURCE OUTCOMES: A META ANALYSIS.Pakistan Business Review,74-86.
  4. Chaudary, S., Zafar, S., & Salman, M. (2015). Does total quality management still shine? Re-examining the total quality management effect on financial performance. Total Quality Management & Business Excellence, 26(7-8), 811-824.
  5. Salman, M., & Naeem, U. (2015). The impact of consumer ethnocentrism on purchase intentions: local versus foreign brands.
  6. Salman, M., Khan, S., & Gul, M. S. A. (2014). Factors influencing impulse buying of sports team merchandise in developing country: An empirical investigation. Pakistan Journal of Commerce and Social Sciences (PJCSS), 8(1), 185-200.
  7. Salman, M., & Baig, A. T. (2014). Effect of organizational ethics on job satisfaction of non-life insurance employees in Pakistan. Pakistan Business Review, 542.
  8. Jawaid, M., Baig, A. T., & Chaudary, S. (2014). Role of organizational ethics on job satisfaction: Case of insurance sector of Pakistan. Journal of Basic and Applied Scientific Research, 4(1), 42-53.

 

Conferences

  1. Salman, M. and Masood M (2023)” The role of deceptive advertisements and ethical decision outcomes in determining buying behaviour” 12 th International conference on restructuring of global economy 2023, Oxford, United Kingdom.
  2. Salman, M. and Chaudhry Z. (2018)”Impact on Consumer Electronic Purchase Intention: Pragmatic Analysis of Pakistani consumer with Integration of TAM and TPB.” International Conference on Information Management (2018).
  3. Salman, M. and Masood M (2018) “An Experimental Research on Promotional Frames on Consumers Perceived Value and Purchase Intentions: The Moderating Roles of Power and Self-Regulatory Goal
  4. Orientation.” 6 th Annual Business Research Conference 2014, Lahore School of Economics.
  5. Salman,M. and Miqdad A. (2015). “The Role of Advertising and Sales Promotion in Brand Equity Creation”.3 rd Annual Business Research Conference 2015, Lahore School of Economics
  6. Salman,M. (2015).”Research Methodologies & publication trends in Corporate Social Responsibility: A content Analysis.” 2 nd Annual Conference on Business 2014, Law and Economics.
  7. Salman,M. (2014). “A study on volatility dynamics and inter-sectoral spillovers originating from banking sector: The Case of Karachi stock exchange”.2 nd Annual Business Research Conference 2014, Lahore School of Economics.

 

Workshops Attended

  •  2 days workshop on Multi-level Data Analysis Using Mplus (2020)
  • 2 days’ workshop by National Business Education Accreditation Council (2018) on Writing for Quality Journal.
  •  2-Day Workshop on Qualitative Data Analysis by Using NVivo (2018)
  • 2 days seminar Harvard University (Boston) Case Study Teaching Seminar (2017)
  • 4 days workshop by Lahore School of Economics (2015) on accounting software.
  • 1 day workshop onWriting a Dissertation Proposal (2015)
  • 2 days workshop by Institute of Research Promotion (2014) on Managing Qualitative Research- NVivo.
  • 3 days workshop by Lahore School of Economics (2013) on how to write and conduct a Case Study.
  • 3 days workshop by ASMAAR on (2013) Advance Research Methods and Techniques.
  •  2 days workshop by Association of Management Development Institutions of Pakistan (2012) on teaching skills.