Lahore School Of Economics

Seeham Yousaf

Ms. Seeham Yousaf is a Senior Teaching Fellow in the Faculty of Business Administration at the Lahore School of Economics, where she teaches marketing, management, and finance courses and supervises graduate research. She holds an MPhil (Research), an MBA, and a BBA from the Lahore School of Economics. Her research focuses on strategic and financial innovation in emerging markets, and her work has been published in the Lahore Journal of Business, Abasyn Journal of Social Sciences, and the Asian Journal of Management Cases.

“Dissection of Herzberg’s Two-Factor Theory to Predict Job Satisfaction: Empirical Evidence from the Telecommunication Industry of Pakistan,” Lahore Journal of Business (2020).
“Firm-Specific Determinants of Capital Structure: Implication of Pecking Order Theory in the Automotive Industry of Pakistan,” Abasyn Journal of Social Sciences (2018).
“Union Railways: Selling Advertising Rights on Trains and Stations (A),” Asian Journal of Management Cases (2016).
“Union Railways: Ad Spot Pricing Dilemma (B),” Asian Journal of Management Cases (2018).

Research and Publications