Fizza Malik is a dedicated academic and researcher currently serving as a Teaching Fellow at the Lahore School of Economics, where she teaches a diverse portfolio of courses including Banking, Cost Accounting, Capital Markets, and Research Methods for BBA, and MBA. She holds an MPhil degree in Economics from the University of Punjab and MBA (Finance) and BSc (Double Majors in Economics & Finance) from the Lahore School of Economics. Her research interests lie in green marketing, monetary policy, exchange rate dynamics, knowledge spillovers, and the intersection of disruptive innovation. Her recent research includes studies on digital training outcomes for vulnerable youth and the credibility of social media influencers in modern branding. Prior to her current role, she also taught at the LGS university (External Degree Programs) and ACCA at the Blackstone School of Law and Business.