Aqsa Sultan

Aqsa Sultan is a Teaching Fellow at the Lahore School of Economics. She teaches undergraduate and graduate courses in Marketing, Management, and Research Methods, and regularly supervises student research in these areas.

She holds an MPhil in Business Research and an MBA in Marketing from the Lahore School of Economics. Her research focuses on marketing and branding, with emphasis on greenwashing, green marketing strategies, and sustainable consumer behaviour. Her academic interests include analysing how firms communicate sustainability initiatives and how such claims shape consumer trust, perception, and brand equity.