Hamna Mateen
Hamna Mateen is a marketing professional and academic with diversified experience across digital strategy, services marketing, media planning, and brand development. She currently serves as a Faculty Member in the Marketing Department at the Lahore School of Economics.
Over the years, she has worked with some of Pakistan’s leading institutions, including Jazz, LUMS, HBL, and Cheetay, where she led high impact projects across digital marketing, product strategy, consumer insights, and service innovation. Hamna holds an MSc in Marketing from the University of Bath (UK) and a BBA with double majors in Marketing and Finance from the Lahore School of Economics, along with an academic exchange term at Macquarie University, Australia.
At the Lahore School of Economics Hamna teaches courses like Services Marketing and contributes to curriculum enhancement through industry driven insights.Her teaching philosophy centers around experiential learning, contemporary case studies, and the infusion of global marketing trends into local business contexts.