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Naeema Arshad

Naeema Arshad is Assistant Professor at the Department of Media Studies, Art and Design, Lahore School of Economics. Lahore, Pakistan.

She has degrees in MPhil in Cultural Studies, MSc in Mass Communication (Film & Television Productions) and BCS in Computer Sciences and Journalism. At the Lahore School she teaches courses in New Media Practices, Cultural Studies, Video Production and Management Information Systems. She is an active researcher and has presented her research internationally and is also involved in documentary production about local cultural heritage of Pakistan, some of the produced documentaries are on traditional music of the Wakhi people, stone carvers of Gandhara as well as females in digital spaces. She is presently completed her book on the historical forts of Potohar. A research that thoroughly examines the forts of Potohar, tracing their pre-Islamic history, culture, and construction to the present. It discusses the varied maintenance and preservation techniques employed, the social, cultural, and political significance of these forts, and their current state and conservation efforts.

Before joining Lahore School, she worked for the UNDP, as a cultural researcher. And the Saudi Embassy, and the Embassy of Morocco. Naeema is fluent in Arabic and an avid reader of Arabic literature, particularly classic ancient Arab art and culture.

She is a regular contributor to the top Pakistani newspaper and a well-known blogger.

CV

Publications

  1. International Journal for Cultural Studies, IJCS Issue 9.1. https://iafor.org/archives/journals/iafor-journal-of-culturalstudies/10.22492.ijcs.9.1.pdf .
  2. The impact of employees’ project commitment and its effect on the IT industry of Pakistan. Published in Science direct.com, (Online Journal) .
  3. Imagination and image On the Dancing Girl of Mohenjo Daro (April 17, 2022) https://www.thenews.com.pk/tns/detail/950529-imagination-andimage.
  4.  A baker’s legacy S Mohkam-ud-Din & Sons, a 143-year-old bakery in the historical Anarkali Bazaar, is famously operational to this day (May 15, 2022) https://www.thenews.com.pk/tns/detail/957739-a-bakers-legacy 
  5. A model to cherish In Lahore’s Model Town, numerous bungalows constructed during the British Raj are gracefully standing in contemporary settings, retaining their distinctive style (August 7, 2022)  https://www.thenews.com.pk/tns/detail/980248-a-model-tocherish?_ga=2.176716005.1153911541.16598527572115265608.1659852752 
  6.  Wrapped in tradition and nostalgia Purani Anarkali boasts a glorious past. While its older residents are keen on passing their long-cherished traditions of sociability and bonhomie to the younger generation, the latter may not find it too appealing (December 25, 2022) https://e.thenews.com.pk/lahore/25-12-2022/tns-page21 
  7. Forts of Potohar Book Forts of Potohar first-ever book on the topic. The book covers the cultural, heritage, and historical perspectives of the forts in the region. https://www.facebook.com/profile.php?id=615771814 56753
  8. Wakhi Culture Through the Lens of its Music Short   Documentary and research paper on the impact of music perception on the Wakhi culture of Upper Gojal (Hunza).

 

In-progress Research  Projects

Reframing Pakistani Heritage in a Participatory  Culture Through Social Media (on going)