Lahore Journal of Business
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The Lahore Journal of Business, Volume 12, Issue 1, Apr - Sep 2024
Contents:
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The Lahore Journal of Business, Volume 11, Issue 2, Oct-Mar, 2024
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The Lahore Journal of Business, Volume 11, Issue 1, Apr - Sep 2023
Contents:
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The Lahore Journal of Business, Volume 10, Issue 2, Oct - Mar 2022
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The Lahore Journal of Business, Volume 10, Issue 1, Apr - Sep 2021
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The Lahore Journal of Business, Volume 9, Issue 2, Oct - Mar 2021
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The Lahore Journal of Business, Volume 9, Issue 1, Apr - Sep 2020
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The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020
Contents:
Perceived Humorand Purchase Intention:Mediating Role of Attitude towards the Advertisement and Brand
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