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The Lahore Journal of Business, Volume 11, Issue 1, Apr - Sep 2023

Contents:

When Abusive Supervision Increases Workplace Deviance: The Moderating Role of Psychological Safety and Organizational Identification

Mamoona Arshad
The Lahore Journal of Business, Volume 11, Issue 1, Apr - Sep 2023, pages , 1-26, https://doi.org/10.35536/ljb.2023.v11.i1.a1
Abstract

Impact of Workplace Incivility on Work Family Conflict: The Mediating Role of Emotional Exhaustion and Moderating Role of Job Experience

Sania Moazzam,Muhammad Abdur Rahman Malik
The Lahore Journal of Business, Volume 11, Issue 1, Apr - Sep 2023, pages ,27-55, https://doi.org/10.35536/ljb.2023.v11.i1.a2
Abstract

Asymmetric Association among Technological Spillover, Absorptive Capacity and Economic Development: A NARDL Approach

Bushra Mushtaq, Muhammad Afzal and Muhammad Afzal
The Lahore Journal of Business, Volume 11, Issue 1, Apr - Sep 2023, pages , 57-80, https://doi.org/10.35536/ljb.2023.v11.i1.a3
Abstract

Brand Equity Creation through a Moderated Mediation Model in the Luxury Brand Industry

Mehrukh Salman and Samra Chaudary
The Lahore Journal of Business, Volume 11, Issue 1, Apr - Sep 2023, pages , 81-102, https://doi.org/10.35536/ljb.2023.v11.i1.a4
Abstract

Driving Customer Loyalty through Customer Satisfaction in Online Shopping: The Role of Brand Image, Price, Trust and Website Quality

Rimsha Shafiq, Shabana Naveed and Muhammad Zeeshan
The Lahore Journal of Business, Volume 11, Issue 1, Apr - Sep 2023, pages , 103-122, https://doi.org/10.35536/ljb.2023.v11.i1.a5
Abstract

The Lahore Journal of Business, Volume 10, Issue 2, Oct - Mar 2022

Contents:

Maneuvering Angry Consumers toward Brand Forgiveness and Repatronage: The Moderating Role of Personality and Recovery Strategies

Faryal Najam and Sana Azar
The Lahore Journal of Business, Volume 10, Issue 2, Oct - Mar 2022, pages , 1-17, https://doi.org/10.35536/ljb.2022.v10.i2.a1
Abstract

Institutional Environment and Bank Capital Ratios: Empirical Evidence from SAARC countries

Shumaila Zeb, Ghulam Subhani, Sidra Ghazali
The Lahore Journal of Business, Volume 10, Issue 2, Oct - Mar 2022, pages , 19-40, https://doi.org/10.35536/ljb.2022.v10.i2.a2
Abstract

Assessing Impact of Proactive Personality on Early Employment Outcomes and Overt Job Searching Behavior: The Role of Career Planning and the moderating effect of Core Self-Evaluations.

Ghufran Ali Khan, Omer Azam, Syed Yaseen
The Lahore Journal of Business, Volume 10, Issue 2, Oct - Mar 2022, pages , 41-78, https://doi.org/10.35536/ljb.2022.v10.i2.a3
Abstract

The Impact of Organizational Change on Psychological Breach Contract in Pakistan’s private banking sector: The moderating role of transformational leadership

Khalid Mubeen, Sulaman Saeed, Saba Shaukat, Mukaram Ali khan
The Lahore Journal of Business, Volume 10, Issue 2, Oct - Mar 2022, pages , 79-108, https://doi.org/10.35536/ljb.2022.v10.i2.a4
Abstract

Exploring the drivers of brand loyalty in a digitized world

Toobah Sharif Khattak and Usamah Iyyaz Billah
The Lahore Journal of Business, Volume 10, Issue 2, Oct - Mar 2022, pages , 109-140, https://doi.org/10.35536/ljb.2022.v10.i2.a5
Abstract

The Lahore Journal of Business, Volume 10, Issue 1, Apr - Sep 2021

Contents:

Consistency of Debt Policy: An Intrinsic Role of Business Group Affiliation

Wajiha Rasheed, Kanwal Iqbal Khan, Syed Muhammad Waqar Azeem Naqvi and Shahid Mahmood
The Lahore Journal of Business, Volume 10, Issue 1, Apr - Sep 2021, pages 1-28, , https://doi.org/10.35536/ljb.2021.i1.v10.a1
Abstract

Gamification and Consumer Loyalty: The Role of Utilitarian and Hedonic Benefit

Anam Shahid and Sadia Arshad
The Lahore Journal of Business, Volume 10, Issue 1, Apr - Sep 2021, pages 29-56, , https://doi.org/10.35536/ljb.2021.i1.v10.a2
Abstract

Accrual Management in the Pakistani Non-Financial Firms: Explaining the Role of Idiosyncratic Risk and Macroeconomic Uncertainty

Abdul Rashid, Nida Ishfaque and Zainab Jehan
The Lahore Journal of Business, Volume 10, Issue 1, Apr - Sep 2021, pages 57-90, , https://doi.org/10.35536/ljb.2021.i1.v10.a3
Abstract

Asset Pricing and Evidence of Price Discovery in Sustainable Equity Portfolios

Abdul Qadeer and Ashfaq Ahmad
The Lahore Journal of Business, Volume 10, Issue 1, Apr - Sep 2021, pages 91-120, , https://doi.org/10.35536/ljb.2021.i1.v10.a4
Abstract

An Analysis of Competition and Displacement of Business Among Media Forms in the Advertising Media Market of Pakistan

Barira Bakhtawar, Faiza Latif and Asifa Kamal
The Lahore Journal of Business, Volume 10, Issue 1, Apr - Sep 2021, pages 121, , https://doi.org/10.35536/ljb.2021.i1.v10.a5
Abstract

The Lahore Journal of Business, Volume 9, Issue 2, Oct - Mar 2021

Contents:

Pre-COVID Performance and Risk Assessment of Asset Management Companies; Evidence from an Emerging Market

Fouzia Hadi Ali, Javeria Barkaat, Majid Ali and Muhammad Aamir
The Lahore Journal of Business, Volume 9, Issue 2, Oct - Mar 2021, pages , 1-17, https://doi.org/10.35536/ljb.2021.v9.i2.a1
Abstract

The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment

Shehla Qaiser, Muhammad Adnan Bashir, Muhammad Yasir and Syed Muhammad Fahim
The Lahore Journal of Business, Volume 9, Issue 2, Oct - Mar 2021, pages , 19-40, https://doi.org/10.35536/ljb.2021.v9.i2.a2
Abstract

A Comparative Study of Banking Sectors of Pakistan and India: An Application of Data Envelopment Analysis

Aamir Shahzad, Tahir Mahmood and Mehwish Shahzad
The Lahore Journal of Business, Volume 9, Issue 2, Oct - Mar 2021, pages , 41-78, https://doi.org/10.35536/ljb.2021.v9.i2.a3
Abstract

(In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach

Naveed R. Khan, Zain Ul Abedin and Arsalan Mujahid Ghouri
The Lahore Journal of Business, Volume 9, Issue 2, Oct - Mar 2021, pages , 79-108, https://doi.org/10.35536/ljb.2021.v9.i2.a4
Abstract

Role of Carroll’s CSR Pyramid in Shaping Consumer Buying Behavior: A Case of Detergent Industry of Pakistan

Haadiah Yasir, and Syeda Anna Amjad
The Lahore Journal of Business, Volume 9, Issue 2, Oct - Mar 2021, pages , 109-140, https://doi.org/10.35536/ljb.2021.v9.i2.a5
Abstract

The Lahore Journal of Business, Volume 9, Issue 1, Apr - Sep 2020

Contents:

Do Payout Policies and Channel Preferences of Banking Industries Shift during the Tranquil Periods? Evidence from Emerging Marke

Sagheer Muhammad Sehrish Mubeen and Mah Noor Shahzadi
The Lahore Journal of Business, Volume 9, Issue 1, Apr - Sep 2020, pages 1-31,, https://doi.org/10.35536/ljb.2020.v9.i1.a1
Abstract

Attributes of Internal Auditand Prevention, Detection and Assessment of Fraudin Pakistan

Naveed Khan, Abdul Rafay and Amer Shakeel
The Lahore Journal of Business, Volume 9, Issue 1, Apr - Sep 2020, pages 33-58, , https://doi.org/10.35536/ljb.2020.v9.i1.a2
Abstract

Noise Trading and Single Stock Futures: Modifying Sentana & Wadhwani’s Model

Imran Riaz Malik and Attaullah Shah
The Lahore Journal of Business, Volume 9, Issue 1, Apr - Sep 2020, pages 59-85, , https://doi.org/10.35536/ljb.2020.v9.i1.a3
Abstract

Risk Management & Financial Performance of Commercial Banks in Pakistan

Ghulam Saghir and Emad Tabassam Ch
The Lahore Journal of Business, Volume 9, Issue 1, Apr - Sep 2020, pages 83-103, , https://doi.org/10.35536/ljb.2020.v9.i1.a4
Abstract

Determining the Impact of Intangible Assets on Intellectual Capital and Competitive Advantage in Banking

Ramla Sadiq and Safia Nosheen
The Lahore Journal of Business, Volume 9, Issue 1, Apr - Sep 2020, pages 105-144, , https://doi.org/10.35536/ljb.2020.v9.i1.a5
Abstract

The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020

Contents:

A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan

Muhammad Ahmad and Mirza Ashfaq Ahmed
The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020, pages , 1-32, https://doi.org/10.35536/ljb.2019.v8.i2.a1
Abstract

Retaining Talent: The Role of the Personal and Contextual Factors

Talat Islam, Zeshan Ahmer and Naeem Mushtaq
The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020, pages , 33-53, https://doi.org/10.35536/ljb.2019.v8.i2.a2
Abstract

Perceived Humorand Purchase Intention:Mediating Role of Attitude towards the Advertisement and Brand

Irfan Hameed, Muhammad Babar Khan and Atif Shahab
The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020, pages , 55-84, https://doi.org/10.35536/ljb.2019.v8.i2.a3
Abstract

Dissection of Herzberg’s Two-Factor Theory to Predict Job Satisfaction: Empirical Evidence from the Telecommunication Industry of Pakistan

Seeham Yousaf
The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020, pages , 85-128, https://doi.org/10.35536/ljb.2019.v8.i2.a4
Abstract

Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective

Aasir Ali, Arshad Khushi Muhammad, Muhammad Shahid Rasheed and Rab Nawaz Lodhi
The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020, pages , 129-154, https://doi.org/10.35536/ljb.2019.v8.i2.a5
Abstract

The Lahore Journal of Business, Volume 8, Issue 1, Apr - Sep 2019

Contents:

Quality of Corporate Governance Risk Management in Dealing with Unanticipated Events: Evidence from Pakistan

Rubeena Tashfeen, Saud Hayat and Afreen Mallik
The Lahore Journal of Business, Volume 8, Issue 1, Apr - Sep 2019, pages 1-24, , https://doi.org/10.35536/ljb.2019.v8.i1.a1
Abstract

Sovereign Wealth Funds’ Affiliation and Acquisition

Ali Awais Khalid, Ghulame Rubbaniy, Muhammad Faisal Rizwan and Hassan Rauf Chaudhry
The Lahore Journal of Business, Volume 8, Issue 1, Apr - Sep 2019, pages 25-49, , https://doi.org/10.35536/ljb.2019.v8.i1.a2
Abstract

Herd Behaviour, Short-Lived Phenomenon: Evidence from Pakistan Stock Exchange

Shaista Jabeen and Sayyid Salman Rizavi
The Lahore Journal of Business, Volume 8, Issue 1, Apr - Sep 2019, pages 51-72, , https://doi.org/10.35536/ljb.2019.v8.i1.a3
Abstract

Conceptualizing the Impact of Religiosity on the Preferences for Islamic Banking in Mirpur (Azad Jammu and Kashmir): An Empirica

Khola Ozair, Muhammad Luqman and Syed Nisar Hussain Hamdani
The Lahore Journal of Business, Volume 8, Issue 1, Apr - Sep 2019, pages 73-90, , https://doi.org/10.35536/ljb.2019.v8.i1.a4
Abstract

The Impact of Downside Risk on Expected Return: Evidence from Emerging Economies

Hassan Raza, Arshad Hasan and Abdul Rashid
The Lahore Journal of Business, Volume 8, Issue 1, Apr - Sep 2019, pages 91-106, , https://doi.org/10.35536/ljb.2019.v8.i1.a5
Abstract

Does the Choice of Brand Positioning Strategy Matter in the Creation of Brand Love? The Mediating Role of Brand Positioning Effectiveness

Saad Shahid
The Lahore Journal of Business, Volume 8, Issue 1, Apr - Sep 2019, pages 107-144, , https://doi.org/10.35536/ljb.2019.v8.i1.a6
Abstract

The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019

Contents:

Do Cash Holdings Differ in Europe and Asia Pacific?

Ummar Aftab, Waseem Akhter Qureshi and Attiya Yasmin Javid
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 1-32, , https://doi.org/10.35536/ljb.2019.v7.i2.a1
Abstract

Influence of Perceived Corporate Social Responsibility on Brand Image, Satisfaction and Trust

Humyra Dawood
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 33-58, , https://doi.org/10.35536/ljb.2019.v7.i2.a2
Abstract

Strategic Resources and Firm Performance: An Application of the Resource Based View

Rana Tanveer Hussain, and Abdul Waheed
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 59-94, , https://doi.org/10.35536/ljb.2019.v7.i2.a3
Abstract

Are Bank Employees Satisfied with Perceived Leadership and Empowerment?

Shiraz Ahmed, Junaid Ansari, Yamna Waqas Khan and Muhammad Sufyan Ramish
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 95-120, , https://doi.org/10.35536/ljb.2019.v7.i2.a4
Abstract

The Role of Price and Promotion in Creating Brand Equity

Mehvish Umer and Sohnia Salman
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 121-146, , https://doi.org/10.35536/ljb.2019.v7.i2.a5
Abstract

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