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Lahore Journal of Business

Volume 5, No. 2

ISSN 2223-0025
Spring 2017
Consumer Perceptions of Private Label Brands in Pakistan

Sana Azar, Samra Chaudary and Ansa Mehmood
The Lahore Journal of Business, Volume 5, Issue 2, Oct - Mar 2017, pages 1-22, https://doi.org/10.35536/ljb.2017.v5.i2.a1

Sectoral Integration and Domestic Portfolio Diversification in the Karachi Stock Exchange

Awais Ahmed, Muhammad Nasir Malik, Obaid Anwar Awan, Asif Muzaffar
The Lahore Journal of Business, Volume 5, Issue 2, Oct - Mar 2017, pages 23-44, https://doi.org/10.35536/ljb.2017.v5.i2.a2

The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth

Farida Saleem
The Lahore Journal of Business, Volume 5, Issue 2, Oct - Mar 2017, pages 45-66, https://doi.org/10.35536/ljb.2017.v5.i2.a3

Linking Empowering Leadership, Psychological Empowerment, SelfLeadership, Creative Involvement and Creativity: A Sequential Mediation Model

Ishfaq Ahmed, Muhammad Khalid Khan and Ghulam Ali Bhatti
The Lahore Journal of Business, Volume 5, Issue 2, Oct - Mar 2017, pages 67-80, https://doi.org/10.35536/ljb.2017.v5.i2.a4

The Relationship Between Employee Empowerment and Subjective Wellbeing: Evidence from ServicesBased SMEs in Pakistan

Nimra Ali Khokher and Abdul Raziq
The Lahore Journal of Business, Volume 5, Issue 2, Oct - Mar 2017, pages 81-99, https://doi.org/10.35536/ljb.2017.v5.i2.a5