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Lahore Journal of Business

Volume 7, No. 2

ISSN 2223-0025
Spring 2019
Do Cash Holdings Differ in Europe and Asia Pacific?

Ummar Aftab, Waseem Akhter Qureshi and Attiya Yasmin Javid
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 1-32, , https://doi.org/10.35536/ljb.2019.v7.i2.a1

Influence of Perceived Corporate Social Responsibility on Brand Image, Satisfaction and Trust

Humyra Dawood
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 33-58, , https://doi.org/10.35536/ljb.2019.v7.i2.a2

Strategic Resources and Firm Performance: An Application of the Resource Based View

Rana Tanveer Hussain, and Abdul Waheed
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 59-94, , https://doi.org/10.35536/ljb.2019.v7.i2.a3

Are Bank Employees Satisfied with Perceived Leadership and Empowerment?

Shiraz Ahmed, Junaid Ansari, Yamna Waqas Khan and Muhammad Sufyan Ramish
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 95-120, , https://doi.org/10.35536/ljb.2019.v7.i2.a4

The Role of Price and Promotion in Creating Brand Equity

Mehvish Umer and Sohnia Salman
The Lahore Journal of Business, Volume 7, Issue 2, Oct - Mar 2019, pages 121-146, , https://doi.org/10.35536/ljb.2019.v7.i2.a5