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Lahore Journal of Business

Volume 8, No. 2

ISSN 2223-0025
Spring 2020
A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan

Muhammad Ahmad and Mirza Ashfaq Ahmed
The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020, pages , 1-32, https://doi.org/10.35536/ljb.2019.v8.i2.a1

Retaining Talent: The Role of the Personal and Contextual Factors

Talat Islam, Zeshan Ahmer and Naeem Mushtaq
The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020, pages , 33-53, https://doi.org/10.35536/ljb.2019.v8.i2.a2

Perceived Humorand Purchase Intention:Mediating Role of Attitude towards the Advertisement and Brand

Irfan Hameed, Muhammad Babar Khan and Atif Shahab
The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020, pages , 55-84, https://doi.org/10.35536/ljb.2019.v8.i2.a3

Dissection of Herzberg’s Two-Factor Theory to Predict Job Satisfaction: Empirical Evidence from the Telecommunication Industry of Pakistan

Seeham Yousaf
The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020, pages , 85-128, https://doi.org/10.35536/ljb.2019.v8.i2.a4

Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective

Aasir Ali, Arshad Khushi Muhammad, Muhammad Shahid Rasheed and Rab Nawaz Lodhi
The Lahore Journal of Business, Volume 8, Issue 2, Oct - Mar 2020, pages , 129-154, https://doi.org/10.35536/ljb.2019.v8.i2.a5