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Lahore Journal of Business

Volume 9, No. 2

ISSN 2223-0025
Spring 2021
Pre-COVID Performance and Risk Assessment of Asset Management Companies; Evidence from an Emerging Market

Fouzia Hadi Ali, Javeria Barkaat, Majid Ali and Muhammad Aamir
The Lahore Journal of Business, Volume 9, Issue 2, Oct - Mar 2021, pages , 1-17, https://doi.org/10.35536/ljb.2021.v9.i2.a1

The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment

Shehla Qaiser, Muhammad Adnan Bashir, Muhammad Yasir and Syed Muhammad Fahim
The Lahore Journal of Business, Volume 9, Issue 2, Oct - Mar 2021, pages , 19-40, https://doi.org/10.35536/ljb.2021.v9.i2.a2

A Comparative Study of Banking Sectors of Pakistan and India: An Application of Data Envelopment Analysis

Aamir Shahzad, Tahir Mahmood and Mehwish Shahzad
The Lahore Journal of Business, Volume 9, Issue 2, Oct - Mar 2021, pages , 41-78, https://doi.org/10.35536/ljb.2021.v9.i2.a3

(In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach

Naveed R. Khan, Zain Ul Abedin and Arsalan Mujahid Ghouri
The Lahore Journal of Business, Volume 9, Issue 2, Oct - Mar 2021, pages , 79-108, https://doi.org/10.35536/ljb.2021.v9.i2.a4

Role of Carroll’s CSR Pyramid in Shaping Consumer Buying Behavior: A Case of Detergent Industry of Pakistan

Haadiah Yasir, and Syeda Anna Amjad
The Lahore Journal of Business, Volume 9, Issue 2, Oct - Mar 2021, pages , 109-140, https://doi.org/10.35536/ljb.2021.v9.i2.a5