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Lahore Journal of Business

Volume 10, No. 1

ISSN 2223-0025
Autumn 2021
Consistency of Debt Policy: An Intrinsic Role of Business Group Affiliation

Wajiha Rasheed, Kanwal Iqbal Khan, Syed Muhammad Waqar Azeem Naqvi and Shahid Mahmood
The Lahore Journal of Business, Volume 10, Issue 1, Apr - Sep 2021, pages 1-28, , https://doi.org/10.35536/ljb.2021.i1.v10.a1

Gamification and Consumer Loyalty: The Role of Utilitarian and Hedonic Benefit

Anam Shahid and Sadia Arshad
The Lahore Journal of Business, Volume 10, Issue 1, Apr - Sep 2021, pages 29-56, , https://doi.org/10.35536/ljb.2021.i1.v10.a2

Accrual Management in the Pakistani Non-Financial Firms: Explaining the Role of Idiosyncratic Risk and Macroeconomic Uncertainty

Abdul Rashid, Nida Ishfaque and Zainab Jehan
The Lahore Journal of Business, Volume 10, Issue 1, Apr - Sep 2021, pages 57-90, , https://doi.org/10.35536/ljb.2021.i1.v10.a3

Asset Pricing and Evidence of Price Discovery in Sustainable Equity Portfolios

Abdul Qadeer and Ashfaq Ahmad
The Lahore Journal of Business, Volume 10, Issue 1, Apr - Sep 2021, pages 91-120, , https://doi.org/10.35536/ljb.2021.i1.v10.a4

An Analysis of Competition and Displacement of Business Among Media Forms in the Advertising Media Market of Pakistan

Barira Bakhtawar, Faiza Latif and Asifa Kamal
The Lahore Journal of Business, Volume 10, Issue 1, Apr - Sep 2021, pages 121, , https://doi.org/10.35536/ljb.2021.i1.v10.a5