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Lahore Journal of Business

Volume 10, No. 2

ISSN 2223-0025
Spring 2022
Maneuvering Angry Consumers toward Brand Forgiveness and Repatronage: The Moderating Role of Personality and Recovery Strategies

Faryal Najam and Sana Azar
The Lahore Journal of Business, Volume 10, Issue 2, Oct - Mar 2022, pages , 1-17, https://doi.org/10.35536/ljb.2022.v10.i2.a1

Institutional Environment and Bank Capital Ratios: Empirical Evidence from SAARC countries

Shumaila Zeb, Ghulam Subhani, Sidra Ghazali
The Lahore Journal of Business, Volume 10, Issue 2, Oct - Mar 2022, pages , 19-40, https://doi.org/10.35536/ljb.2022.v10.i2.a2

Assessing Impact of Proactive Personality on Early Employment Outcomes and Overt Job Searching Behavior: The Role of Career Planning and the moderating effect of Core Self-Evaluations.

Ghufran Ali Khan, Omer Azam, Syed Yaseen
The Lahore Journal of Business, Volume 10, Issue 2, Oct - Mar 2022, pages , 41-78, https://doi.org/10.35536/ljb.2022.v10.i2.a3

The Impact of Organizational Change on Psychological Breach Contract in Pakistan’s private banking sector: The moderating role of transformational leadership

Khalid Mubeen, Sulaman Saeed, Saba Shaukat, Mukaram Ali khan
The Lahore Journal of Business, Volume 10, Issue 2, Oct - Mar 2022, pages , 79-108, https://doi.org/10.35536/ljb.2022.v10.i2.a4

Exploring the drivers of brand loyalty in a digitized world

Toobah Sharif Khattak and Usamah Iyyaz Billah
The Lahore Journal of Business, Volume 10, Issue 2, Oct - Mar 2022, pages , 109-140, https://doi.org/10.35536/ljb.2022.v10.i2.a5